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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. Marketing develops insights that go beyond product specifications on their own.

A) True
B) False

2. Which of the following are true of product use testing?
I. Alpha testing is usually done in the development lab to find and eliminate the most obvious design defects or deficiencies II. Beta testing is done to test all product functions in a breadth of field situations to find any faults III. Alpha, beta and gamma testing should be done for every new product development project IV. Gamma testing measures the extent to which the product solves the identified customer problems

A) I, II, III, IV
B) I, II, III
C) II, III, IV
D) I, II, IV

3. According to the PDMA Measurement Success Project, the most appropriate set of measures for assessing program-level success depends on the firm's project strategy.

A) True
B) False

4. Which of the following are examples of potential secondary research sources?
I. Surveys fielded and published by a trade association
II. Industry data by NAIC code published by the Bureau of Labor Statistics III. An internal customer satisfaction report IV. An internal report on a focus group study

A) I, II, III, IV
B) I, III, IV
C) I, II, III
D) II, III, IV

5. A value proposition should focus on _____________, not ____________?

A) Features, benefits
B) Benefits, costs
C) Benefits, features
D) Revenue, costs

Solutions: