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Salesforce Certified B2C Solution Architect Sample Questions:

1. Northern Trail Outfitters (NTO) is implementing B2C Commerce and Service Cloud as part of an IT transformation project focused on improving the customer experience across all channels. As part of the Service Cloud implementation, there will also be a service portal implemented using Experience Cloud so that customers can better self-serve for the most common use cases. NTO customers are also heavily engaged on social services, so anything that can help them use their existing social accounts to log in will be essential to a great customer experience.
Which two things should a Solution Architect recommend to cover NTOs identity needs?
Choose 2 answers

A) Use Salesforce CDP, which automatically syncs profiles and authentication information across systems.
B) Define a user registration handler to support user provisioning and authentication via social services like Google and Facebook.
C) Leverage B2C Commerce as the identity provider for both Storefront and the Service Portal.
D) Leverage Salesforce Identity as the identity provider to centralize authentication for both Experience Cloud and B2C Commerce in one place.

2. A company wants to implement an abandoned cart solution for their ecommerce storefront in Marketing Cloud. The use case is when a customer visits their ecommerce website and adds an item to their shopping cart but does not complete the purchase. After an hour has passed from abandonment, an email containing the item that was in the shopping cart will be sent to the customer to remind them of their incomplete purchase.
What process should a Solution Architect follow to set up the solution?

A) Set up Einstein Recommendations, set up Marketing Cloud Connector, and create an email in Marketing Cloud.
B) Implement collect.js in the ecommerce storefront, create a behavioral trigger, create an email in Marketing Cloud, and create a journey.
C) Export the purchase data from B2C Commerce, import the data into Marketing Cloud, and create an email in Content Builder.
D) Set up Marketing Cloud Connector, create an email in Marketing Cloud, and create a send trigger.

3. A service organization has a long lifecycle for customers that start as a lead and move through opportunity to active and former customer states. The organization wants to use Sales Cloud and Marketing Cloud as their core customer engagement platforms.
Which two considerations should a Solution Architect keep in mind when setting up this multi-cloud use case?
Choose 2 answers

A) Allow both the lead record to generate a contact in Marketing Cloud and the contact record to generate a contact in Marketing Cloud.
B) Ensure that when a lead is converted to a contact that the Lead ID is mapped to a custom field on the Contact to be used as the referenced with the Subscriber ID in Marketing Cloud and avoid duplicate records.
C) Set up the contact object with a specific record type 'Lead' that mimics the standard lead object to prevent the duplicate contact from being created in Marketing Cloud.
D) Enable the 'Prevent Duplicates for Lead Conversion' setting when configuring Marketing Cloud Connect to prevent converted contacts from generating a duplicate contact.

4. A company is struggling to grow sales in a difficult retail climate and has tasked the Marketing team with improving their lead generation metrics. They have an existing database of customers going back five years, but there are many duplicates, the data is not extensive, and is often outdated. This could mean the potential customer base is limited. They already use Marketing Cloud Journeys extensively and their management team is open to considering additional investments if they believe it can make a difference.
Which three actions should a Solution Architect take to help meet their need for improving lead generation metrics?
Choose 3 answers

A) Implement a mobile app so that customers can more easily purchase products to drive higher sales
B) Use analytics tools such as Datorama to help improve accountability on campaign spend for digital advertising and marketing campaigns
C) Implement Lead Queues in Sales Cloud to ensure that the Telesales teams are calling customers more efficiently
D) Implement Audience Studio and integrate it with Marketing Cloud to bridge the divide between the known and the unknown customer
E) Run a proof-of-concept of Customer 360 Data Manager to build unified customer identities, improving the ability to provide relevant personalization

5. A holding company owns and operates a large number of brands internationally. They are interested in migrating to a Salesforce multi-cloud solution to optimize IT spending across the brands. The brands would like to operate B2C Commerce sites supported by Service Cloud for their agents, and use Marketing Cloud to drive consumer engagement.
Given that the company has operations and customers in multiple countries around the world, which two recommendations should a Solution Architect make to ensure that customer experiences are compliant with all domestic and international regulations related to data privacy and security7 Choose 2 answers

A) Consider implementing Customer Data Platform (CDP) to ensure compliance with data protection laws.
B) When implementing an B2C Commerce storefront, consider providing shoppers a mechanism to download their data.
C) Use a Service Cloud instance in every market in which they operate to ensure that data residency requirements are fulfilled.
D) Consider implementing enhanced transaction security to apply appropriate actions to monitor and control Service Cloud user activity.

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