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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters (NTO) is launching a post-purchase campaign that email customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?

A) An Interactive Email Form that links to a confirmation page
B) An all-to-action button that links to the feedback form
C) A Salesforce Survey block called in by an AMP script function

2. A marketer has scheduled an email that was approved in Content Builder Approvals by their manager. The marketer then receives a message from their manager that changes are needed and an email approval has been withdrawn.
What should happen with the scheduled send, if no other action is taken?

A) The send is canceled when the approval is withdrawn.
B) The Send is paused unit is approved again.
C) The originally approved version of the email will be sent.

3. Following a batch email sent. Northern Trail Outfitters wants to update an email link's URL.
Which action should be recommended?

A) Navigate to the email in Content Builder and update the URL.
B) Navigate to the Job Links tab In My Tracking and update the URL.
C) Navigate to URL Expiration in Setup and update the URL.

4. A marketing intern forgot to remove [For APPROVAL] from the subject line before sending an email to the company's largest audience.
Which feature, if configured, should provide a warning prior to sending?

A) Subscriber Preview and test Send
B) Content Detective
C) Subject and Preheader Validation

5. Northern Trail Outfitters is looking at solutions that provide warnings/advice automatically about Email Sends using Artificial Intelligence.
Which standard tool best does this?

A) Einstein Messaging Insights
B) Einstein Email Recommendations
C) Einstein Copy Insights

Solutions: