• Exam Code: AP-214
  • Exam Name: Marketing Cloud Advanced Cross Channel Accredited Professional
  • Certification Provider: Salesforce
  • Corresponding Certification:Accredited Professional
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AP-214
  • Exam Code: AP-214
  • Exam Name: Marketing Cloud Advanced Cross Channel Accredited Professional
  • Updated: Oct 12, 2026
  • No. of Questions: 102 Questions and Answers
  • Download Limit: Unlimited

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Salesforce AP-214 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Automation and Journey Builder10%- Configure wait and engagement activities
- Design complex multi-step journeys
- Implement decision split logic
Topic 2: Mobile Messaging (SMS and Push)20%- Implement mobile opt-in management
- Configure SMS and push notification campaigns
- Apply compliance and regulatory requirements
- Design mobile customer journeys
Topic 3: Cross Channel Strategy and Planning15%- Identify target audiences across channels
- Define cross channel campaign strategy aligned with business objectives
- Design customer journey touchpoints
Topic 4: Advertising and Social Integration15%- Leverage Social Studio capabilities
- Implement audience synchronization
- Configure Advertising Studio integrations
Topic 5: Analytics and Reporting15%- Analyze cross channel performance metrics
- Interpret attribution models
- Build custom reports and dashboards
Topic 6: Email Marketing Advanced Concepts25%- Design A/B and multivariate test strategies
- Optimize email deliverability
- Configure dynamic content and personalization
- Implement advanced segmentation strategies

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

Which keywords does MobileConnect automatically recognize as STOP keywords?

  • A. QUIT, END, OPTOUT, UNSUBSCRIBE, ENDNOW
  • B. LEAVE, GOAVVAV, END, UNSUB, NO
  • C. STOP, QUIT, CANCEL, END, UNSUBSCRIBE
  • D. STOP. FINISH, END, UNSUB, LEAVE
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

What is true about SMS keywords other than HELP and STOP?

  • A. keywords in parent business unit are automatically available to all child business units
  • B. keywords in parent or child business unit are available only in that business unit
  • C. keywords in parent business unit can be shared to any child business units
  • D. keywords in child business unit can be shared between other child business units
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

What Einstein functionality makes predictions for email only?

  • A. Einstein Engagement Frequency
  • B. Send Time Optimization
  • C. Einstein Copy Insights
  • D. Einstein Scoring
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

What is the primary function of Einstein Copy Insights?

  • A. Analyze the subject lines to uncover insights and optimize email engagement
  • B. Recommend best copy for web content for blogs, articles, etc.
  • C. Drive higher Mobile App engagement through optimized Push message copy
  • D. Give insight on Email message copy to understand which text is resonating with Contacts
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

To what types of objects can you do a quick send in distributed marketing, Select multiple

  • A. Person account, (opportunities, Quick send message records)
  • B. Contact.
  • C. Lead
Reveal Solution  Discussion  0

Correct Answer: B,C  🗳️

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