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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Automation and Journey Builder | 10% | - Configure wait and engagement activities - Design complex multi-step journeys - Implement decision split logic |
| Topic 2: Mobile Messaging (SMS and Push) | 20% | - Implement mobile opt-in management - Configure SMS and push notification campaigns - Apply compliance and regulatory requirements - Design mobile customer journeys |
| Topic 3: Cross Channel Strategy and Planning | 15% | - Identify target audiences across channels - Define cross channel campaign strategy aligned with business objectives - Design customer journey touchpoints |
| Topic 4: Advertising and Social Integration | 15% | - Leverage Social Studio capabilities - Implement audience synchronization - Configure Advertising Studio integrations |
| Topic 5: Analytics and Reporting | 15% | - Analyze cross channel performance metrics - Interpret attribution models - Build custom reports and dashboards |
| Topic 6: Email Marketing Advanced Concepts | 25% | - Design A/B and multivariate test strategies - Optimize email deliverability - Configure dynamic content and personalization - Implement advanced segmentation strategies |
Which keywords does MobileConnect automatically recognize as STOP keywords?
Correct Answer: C 🗳️
What is true about SMS keywords other than HELP and STOP?
Correct Answer: B 🗳️
What Einstein functionality makes predictions for email only?
Correct Answer: A 🗳️
What is the primary function of Einstein Copy Insights?
Correct Answer: D 🗳️
To what types of objects can you do a quick send in distributed marketing, Select multiple
Correct Answer: B,C 🗳️
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