- Exam Code: AD0-E454
- Exam Name: Adobe Audience Manager Architect
- Certification Provider: Adobe
- Corresponding Certification:Adobe Audience Manager
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Adobe AD0-E454 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Segmentation and activation | 30% | - Identify signals for Rule-Based, Onboarded, and Algorithmic Traits - Create destinations in Audience Manager - Create segments using profile merge rules - Create segments using frequency and recency criteria - Apply concepts for algorithmic or predictive model segmentation - Determine segmentation logic based on use cases |
| Topic 2: Performance and reporting | 18% | - Configure reports in Audience Manager to capture signal, traits, and segment performance |
| Topic 3: Implementation analysis | 26% | - Design and test pixels required to create segments and traits - Guide and support implementation of AAM as a stand-alone or integrated solution - Analyze outbound destination options and recommend an implementation approach - Determine a data onboarding strategy for a given business use case - Identify key features such as visitor profile viewer, tags, and RBAC |
| Topic 4: Privacy and data governance | 8% | - Identify customer data policies in line with regulations - Recommend governance, privacy, and security capabilities in AAM |
| Topic 5: Solution design and recommendations | 18% | - Design folder taxonomy and naming conventions - Map attribute and behavioral data to business use cases - Utilize audience identity solutions in the architecture - Determine Audience Manager capabilities based on customer use case |
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