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Adobe AD5-E811 Exam Syllabus Topics:

SectionObjectives
Audience and Targeting- Audience strategy
  • 1. Remarketing audiences
  • 2. Behavioral segmentation
  • 3. Cross-device audience usage
  • 4. Customer journey targeting
Portfolio Management and Optimization- Portfolio configuration
  • 1. Bid management
  • 2. Portfolio constraints
  • 3. Spend strategies
  • 4. Optimization strategies
Ads and Extensions- Ad creation and optimization
  • 1. Sitelink extensions
  • 2. Structured snippet extensions
  • 3. Callout extensions
  • 4. Dynamic Keyword Insertion
  • 5. Responsive Search Ads
Integrations and Attribution- Adobe Experience Cloud integrations
  • 1. Analytics for Advertising (A4T)
  • 2. Audience Manager audiences
  • 3. Conversion attribution
  • 4. Adobe Analytics integration
  • 5. Experience Cloud ID (ECID)
Measurement and Reporting- Performance analysis
  • 1. Scheduled reports
  • 2. Anomaly detection and alerts
  • 3. Custom reports
  • 4. Change history reporting
  • 5. Forecasting and bid simulation
Campaign and Keyword Management- Search campaign setup
  • 1. Negative keywords
  • 2. Keyword match types
  • 3. Bulk uploads and edits
  • 4. Keyword generation

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