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BBPSD CSFX Exam Syllabus Topics:

BBPSD Customer Service Sample Questions:

1. Email communication is effective because it is:

A) Expensive.
B) Suitable for global markets.
C) None of the above.
D) Not possible to trace.

2. When communicating with a customer using a letter you should:

A) Sign the letter yourself.
B) Be courteous.
C) All of the above.
D) Read through the letter before sending.

3. Market segmentation means that:

A) There is only a small market that is available to consumers.
B) Customers are sub divided into smaller groups to distinguish purchaser behaviour.
C) The market the organisation is selling to has become saturated.
D) Organisations can deal more quickly with customers.

4. Positioning a product in the market place should be done by firstly:

A) Segmenting.
B) Positioning.
C) Marketing.
D) Targeting.

5. An organisation that has distinguished itself in the automobile market by offering free insurance and petrol for a year would claim to have a:

A) BPS.
B) USP.
C) SPU.
D) CSP.

Solutions: