• Exam Code: CDMS-SM4.0
  • Exam Name: Certified Digital Marketing Specialist - Search Marketing
  • Certification Provider: DMI
  • Corresponding Certification:DMI Certification
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CDMS-SM4.0
  • Exam Code: CDMS-SM4.0
  • Exam Name: Certified Digital Marketing Specialist - Search Marketing
  • Updated: Jul 30, 2026
  • No. of Questions: 0 Questions and Answers
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DMI CDMS-SM4.0 Exam Syllabus Topics:

SectionObjectives
Topic 1: Keyword Research & Strategy- Keyword discovery
  • 1. Long-tail keyword targeting
    • 2. Search intent analysis
      Topic 2: Search Engine Optimization (SEO)- On-page SEO
      • 1. Keyword optimization
        • 2. Content relevance and structure
          - Off-page SEO
          • 1. Domain authority signals
            • 2. Backlink strategies
              Topic 3: Paid Search (PPC)- Bidding and optimization
              • 1. Quality Score optimization
                • 2. CPC bidding strategies
                  - Campaign setup
                  • 1. Ad group organization
                    • 2. Search campaign structure
                      Topic 4: Performance Measurement- Analytics and reporting
                      • 1. CTR and conversion tracking
                        • 2. ROI measurement
                          Topic 5: Search Advertising Platforms- Google Ads
                          • 1. Search Network campaigns
                            • 2. Ad extensions usage

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