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Reference: https://ciwcertified.com/courses/ciw-social-media-strategist/

CIW 1D0-623 Exam Syllabus Topics:

SectionObjectives
Topic 1: Social Media Analytics- Performance measurement and reporting
  • 1. Analytics tools and reporting metrics
    • 2. Key performance indicators (KPIs)
      Topic 2: Social Media Advertising- Paid social campaigns
      • 1. Ad targeting and audience reach
        • 2. Campaign optimization
          Topic 3: Ethics, Legal and Compliance- Responsible social media use
          • 1. Copyright and content ownership
            • 2. Privacy and data protection considerations
              Topic 4: Social Media Platforms- Platform characteristics and usage
              • 1. X (Twitter) and LinkedIn usage
                • 2. Emerging platforms and trends
                  • 3. Facebook and Instagram marketing principles
                    Topic 5: Community Management- Engagement and audience interaction
                    • 1. Handling feedback and moderation
                      • 2. Community building techniques
                        Topic 6: Content Creation and Curation- Content development for social media
                        • 1. Content calendars and scheduling
                          • 2. Text, image, and video content strategies
                            Topic 7: Social Media Strategy- Developing social media strategy and objectives
                            • 1. Audience identification and segmentation
                              • 2. Business goals alignment

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