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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What is Brand A's Item Share based on the information below?
* Brand A has 32 items
* Brand B has 15 items
* Total Category has 108 items

A) 46.8
B) 15.7
C) 29.6
D) 13.9

2. Which of the following KPIs is most critical for resolving on-shelf availability issues in the retail supply chain?

A) Gross Margin
B) Inventory Turnover
C) Fill Rate
D) Order Cycle Time

3. What are the three steps of Rolfe's Reflective Model for storytelling?

A) 'Why?', 'How?', and 'What Next?'
B) 'What If?', 'Why Not?', and 'What's Next?'
C) 'Who?', 'What Happened?', and 'What Now?'
D) 'What?', 'So What?', and 'Now What?'

4. What is the benefit of tracking SOW for a Retailer in a particular category?

A) SOW concentrates on the spending habits of Shoppers who already buy from the Retailer with the goal of securing a larger portion of their budget.
B) SOW concentrates on the spending habits of all Shoppers who haven't bought from the Retailer with the goal of securing a larger portion of their budget.
C) SOW concentrates on the spending habits of Shoppers who already buy that category in the marketplace with the goal of securing a larger portion of their budget.
D) SOW concentrates on the spending habits of all Shoppers in the marketplace with the goal of securing a larger portion of their budget.

5. Why is it important for Category Managers to align promotional planning with supply chain capabilities?

A) To ensure product availability during high-demand periods and minimize stockouts.
B) To prioritize marketing goals over supply chain constraints.
C) To reduce the need for supplier collaboration during promotions.
D) To increase the variety of products offered during promotions.

Solutions: