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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. What are some advantages of a statistical attribution model versus a rules-based attribution model?
Choose only ONE best answer.

A) Are cookie based model that is more effective in measuring your marketing campaigns.
B) Use algorithms to determine credit for each touchpoint in the user flow.
C) Credits one touchpoint according to a specific rule.
D) You select where along the path you want to assign credit for the conversion.

2. What are some of the benefits of using "Reach and Frequency" buying option on Facebook?
Select all that apply.
Choose ALL answers that apply.

A) Predictability and control over reach and CPM.
B) Launch marketing campaigns to customer databases.
C) Include Instagram as placement.
D) Define how much you want to spend each day.
E) Predictability and control over frequency.

3. Your client launched a product two years ago, and it did very well with the young generation.
As they are getting close to market saturation in this niche market, they are looking for opportunities to expand. A research showed 1.5 million potential customers with an older audience.
With this information in mind, they want to know how much it would cost them to reach the new audience, with a marketing campaign on Facebook for 25 days and a frequency of 4.
How would you estimate this cost?
Choose only ONE best answer.

A) There is no way of knowing on Facebook how much it would cost to reach both audiences.
B) You could build reach campaigns and estimate how much it would cost you to run the campaigns.
C) You could enter the audience into the Campaign Planner and estimate how much it would cost you to run the campaign.
D) You can build saved audiences and then select them in Power Editor to determine how much it would cost to market to both audiences.

4. What are some of the benefits of using offline conversion events to track store purchases?
Select all that apply.
Choose ALL answers that apply.

A) Create custom audiences from offline events.
B) Measure cross-channel conversions.
C) Integrate your offline events with website conversions.
D) Deliver ads to people based on users who generate the most revenue.

5. A customer has requested you to target high-end market for his new apparel store. He is opening in two months and would like to build awareness to teens.
You've done your research and came up with two core/saved audiences:
Audience #1
- Age below 20 years
- Interest: fashion and 3 specific high-end fashion brands
- Education: Master Degree Completion and College Completion
Audience #2
- Age below 20 years
- Interest: fashion and 2 specific high-end fashion brands
- Education: College Completion
However, when you go to the audience overlap tool, you realize that there is an overlap of 99% with both audiences.
What are some actions you can do to fix the audience overlap?
Select two options that apply.
Choose ALL answers that apply.

A) Merge both audiences and run the campaign only on one audience.
B) Change Audience #1 interests to something different that still appeals to apparel.
C) Delete Audience #2 and run ads on Audience #1.

Solutions: