Exam Name: IBM Unica Campaign V8.5
Certification Provider: IBM
Corresponding Certification: IBM Certified Specialist
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IBM C2080-470 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Offers and Treatment Management | - Treatment rules
|
| Topic 2: Performance, Optimization, and Reporting | - Reporting and analytics
|
| Topic 3: Segmentation and Targeting | - Audience segmentation techniques
|
| Topic 4: Campaign Design and Flowcharts | - Flowchart development
|
| Topic 5: Unica Campaign Architecture and Components | - Campaign server architecture
|
IBM Unica Campaign V8.5 Sample Questions:
An administrator has installed and configured Unica Platform and Unica Campaign. Due to business procedures in the company, a new security policy is required. Which default roles are created by the new security policy?
- A. A Folder Owner Role and an Owner Role.
- B. An Admin Owner Role and a User Owner Role.
- C. A Folder Owner Role and an Object Owner Role.
- D. A Key User Role and an Owner Role.
Within a flowchart a user wants to switch audiences from the Household level to the Customer level. In order to do this, a table containing both columns is necessary. This can be accomplished by mapping a table:
- A. into the catalog and select the Household column and the Customer column when selecting the audience level.
- B. in at the Household level as a table is normally mapped and then use the "Specify Additional Audiences" screen to select the Customer columnwithin the table.
- C. in as a base table at the Household level and then map the same table in as a dimension table joined to the base table on the Customercolumn.
- D. into the catalog twice, once at the Household level and once at the Customer Level.
In a Unica Campaign deployment, there is a use case to check custom validation logic (valid vs. optional) for the campaign extended attributes at the time of campaign creation. Which Campaign feature will help accomplish this requirement?
- A. Unica Campaign Triggers
- B. Security Policies
- C. Unica Campaign Web Services API
- D. Unica Campaign Validation Plug-in Developer's Kit (PDK)
A Select process in a flowchart is connected to the previous Snapshot process by a dotted line. The dotted line represents what type of relationship?
- A. A Snapshot process which is outputting its data to a general table.
- B. A data dependency where the Select process won't run until the data is available from the completed Snapshot process
- C. An incorrectly configured Snapshot process.
- D. A time dependency where the Select process won't run until the Snapshot process finishes.
Does Unica Campaign take advantage of clustering? A specialist has deployed Unica Marketing Platform in a cluster and now would like to deploy Campaign in cluster. Will this work?
- A. No, it is not supported.
- B. Yes, it is fully supported.
- C. Yes, but only after turning on the sticky bit from the web application server.
- D. Yes, but only if load balancing was used in front of the cluster managed server.
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