- Exam Code: M8010-246
- Exam Name: IBM Smarter Commerce Sales Mastery Test v1
- Certification Provider: IBM
- Corresponding Certification:Sales Mastery
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IBM M8010-246 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Smarter Commerce Overview & Value Proposition | 25% | - Buy-Sell-Service framework - Customer pain points and solutions - Core concepts and business drivers |
| Topic 2: Sell Offerings & Capabilities | 30% | - Cross-channel commerce - Digital marketing and personalization - Coremetrics and Unica solutions - Distributed Order Management |
| Topic 3: Buy Offerings & Capabilities | 25% | - Logistics and fulfillment - Procurement and inventory management - Supply chain visibility and optimization |
| Topic 4: Service Offerings & Analytics | 20% | - Business intelligence and analytics - Customer self-service and support - Competitive positioning and use cases |
IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:
Question 1
Which of the following Smarter Commerce Offerings is a core part of delivering a customer
buy-online, pick-up in store (BOPIS) capability?
A. Customer Self Service.
B. Logistics Management.
C. Social Analytics.
D. Distributed Order Management.
Question 2
Segmentation, offer management, interaction history, real-time behavioral targeting, and contact optimization are examples of capabilities delivered as part of what?
A. Social platform.
B. Data mining.
C. Central decisioning.
D. Customer clustering.
Question 3
Which one of these analytic capabilities is NOT part of the 'Service' offerings?
A. Customer analytics.
B. Purchase analytics.
C. Service analytics.
D. Fulfillment analytics.
Question 4
One key capability required for effective service delivery scheduling is?
A. Cross-docking to achieve supply chain service levels
B. Network optimization
C. Cross-partner coordination/ management
D. Multi-channel selling
Question 5
Online ad optimization, i.e. AdTarget, would be an example of which capability within the cross-channel, interactive marketing engine?
A. Integrated Operations
B. Awareness
C. Execution
D. Decisioning
Solutions:
| Question 1 Answer: D | Question 2 Answer: C | Question 3 Answer: D | Question 4 Answer: B | Question 5 Answer: A |
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