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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
| Topic 1: Reporting and Analytics | - Access standard reports and dashboards
- Analyze campaign performance metrics
- Create custom reports
|
| Topic 2: Responsys Personalization Language (RPL) | - Implement dynamic content
- Debug RPL syntax and logic
- Write basic RPL expressions
|
| Topic 3: Responsys Data Model | - Create filters, segment groups, seed groups
- Manage contact lists, supplemental tables, profile extension tables
- Describe Responsys data model
|
| Topic 4: Programs | - Configure triggers, rules, and actions
- Monitor and optimize program performance
- Design multi-step automation programs
|
| Topic 5: Initial Configuration & Deliverability | - Configure domain branding and delegation
- Manage bounce processing, spam feedback loops
- Set global account and deliverability settings
- Perform IP warm-up and ramp-up
|
| Topic 6: Integration: Interact Connect | - Configure Interact Connect integration
- Describe Data Gateway setup
- Manage data synchronization
|
| Topic 7: Multi-Channel Campaigns | - Manage cross-channel consistency
- Set up email, SMS, and push campaigns
- Configure subscription management
|
| Topic 8: Campaigns and Forms | - Configure conversion and tracking
- Build and manage web/mobile forms
- Create and deploy marketing campaigns
|
| Topic 9: Account Administration | - Monitor account usage and health
- Configure security and compliance settings
- Manage user roles and permissions
|
| Topic 10: Creating and Managing Content | - Build responsive email and mobile content
- Implement personalization with RPL
- Use assets and templates
|
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
1. You havereceived requirements to create Connect Event Data Feed exports for two different integration projects. The client wishes to create two CED feeds, both including the Sent feed.
What should you do?
A) Create the two separate exports and ensure they both have the Sent value in them.
B) Go back to the team that developed the requirements and tell them that the Sent feed can only be used in oneactively scheduled Connect export job at one time. Determine if the same Sent feed can be sent to different file locations.
C) Go back to the team that developed the requirements and see if you can schedule the exports on different days. Responsys will allow the use of the same Sent value to be used in two different active exports if they are scheduled for different days of the week.
D) Create the two separate exports and use the Sent value for one export and the SentX value for the second export.
2. Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?
A) In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.
B) In Message Designer, click the Link tracking button. You can create a link object for blue glasses.
Apply this object to all open programs that use current campaigns.
C) In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.
D) In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.
3. You are creating a filter with many conditions in Filter Designer.
What functionality in Responsys should you use to guarantee that your rules execute as you want?
A) Use the RPL syntax<priority> and </priority> tags and include the rules to execute first inside these tags.
B) Use the Enclosures feature: drag-and-drop rules in the enclosure in Filter Designer.
C) Use the Parenthesis feature: drag-and-drop rules in the correct order between parenthesis in Filter Designer.
D) You can only order the rules in the top-down order in which Responsys willexecute them.
4. Your client's requirements state that they need to have more than one profile list in their account.
Which two statements are true about implementing this? (Choose two.)
A) It is acceptable to have the same individual (email subscriber) in several profile lists, because a record with the same email address can exist in multiple lists with different RIID_'s.
B) If you have multiple profile lists, you must have separate programs, because allthe messaging events launched in a Responsys Program must refer to the same profile list.
C) Special configuration must be done to use different IP addresses to send campaigns to different lists in the account.
D) The column to be used as the table's primary key must be named something different in each profile list.
5. You are setting up an SFTP gateway to establish the connectionbetween the client's server and Responsys file server.
Which two requirements must be met to set this up properly? (Choose two.)
A) The client must use one key pair to access your SFTP site, because Oracle Responsys cannot support multiple public keys.
B) Oracle must utilize RSA SSH2 public keys for authentication on the File Transfer server for connection between the clientand the Responsys Platform.
C) The client should send only a public key to Oracle to apply to the SFTP data gateway server.
D) Oracle must generate a public/private key pair for the client to establish the secure connection.
Solutions:
Question # 1 Answer: D | Question # 2 Answer: D | Question # 3 Answer: D | Question # 4 Answer: B,C | Question # 5 Answer: B,D |