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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:
1. You discovered that your main competitor's employees are subscribed to receive your promotional campaigns directly to their work email addresses.
What should you do in Responsys to prevent your campaigns from being sent to the work email addresses of the competitor's employees, although this is not a complete solution?
A) Create a Non-Competitor Program using Program Designer.
B) Search the list for the domain name of the competitor and select the block option for each user that is found.
C) Periodically run the scrub utility and delete all email addresses from your competitor's domain.
D) In the Account Admin screen, select Define email domain rules and create an audience exclusion by entering the competitor's domain name.
2. Using Email Message Designer, identify two HTML tags that you can use to create a dynamic region for an email campaign. (Choose two.)
A) <br>
B) <div>
C) <dynamicregion>
D) <td>
3. A published campaign has an issue that has halted campaign launches. Because of this issue, email notifications were sent to all the key stake holders regarding the failures. You have been contacted to figure out exactly what the issue is, report the issue and if possible fix it.
How should you locate the campaign that is facing this issue?
A) Use the Campaign Debugger tool.
B) Use the Manage Campaign screen.
C) Look in each folder until you find the campaign.
D) Use the Campaign Search feature.
4. You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create the campaign.
How should you do this with Responsys?
A) Create four campaigns and configure the multivariate testing functionality available via the Version Test button in EMD for each campaign.
B) Create one campaign and configure the multivariate testing functionality available via the Version Test button in EMD of the campaign. Create a program that launches this campaign.
C) Create four campaigns. Then in the program, configure a winner selection element and a Send Email Campaign element for each campaign. Publish the campaign and then determine the winner in a few days.
D) Create one campaign. Then in the program, configure a winner selection element and a Send Email Campaign element for the campaign. Publish the campaign and then determine the winner in a few days.
5. Your client's email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?
A) Take the latest CED report to locate all soft-bounced addresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address.
B) When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days.
C) Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces.
D) Create a filter of all soft-bounced addresses for the last three email launches, save it as a PET, and use that as a suppression table for all email campaigns for the month.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A,B | Question # 3 Answer: D | Question # 4 Answer: C | Question # 5 Answer: B |
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