• Exam Code: 1Z0-340-20
  • Exam Name: Oracle Eloqua CX Marketing 2020 Implementation Essentials
  • Certification Provider: Oracle
  • Corresponding Certification:CX Marketing
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Understanding functional and technical aspects of Oracle Eloqua CX Marketing 2020 1Z0-340-20 Security Settings, and Branding and Deliverability

The following will be discussed in the ORACLE 1Z0-340-20 exam dumps pdf:

  • Describe the background and methodology for warming dedicated IP addresses
  • Explain the importance of asset permissions and contact level security
  • Explain Eloqua's deliverability offerings and identify and explain tasks related to deliverability
  • Configure company settings
  • Create Users and customize a security group

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Exam Topic for Oracle Eloqua CX Marketing 2020 Implementation Essentials

The following will be discussed in ORACLE 1Z0-340-20 exam dumps:

  • Database Management
  • Additional Eloqua Services
  • CRM Integration
  • Implementation Overview
  • Tracking
  • Data Model
  • Eloqua Fundamentals
  • Automation
  • Branding and Deliverability
  • Email Configuration and Preference Management
  • Security Settings
  • Form Configuration

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What is Oracle Eloqua CX Marketing 2020 Implementation Essentials Certification Exam and Retake policy

Oracle Cloud Certification credentials are only valid for a period of 18 months from the date you earn the credential. The certification will become inactive at the end of 18 months. However, for Oracle candidates, it is necessary to hold an active certification in order to have access to various certification benefits including, using Oracle certification logos, certificates, scoring reports, digital badges, and certification verification.

To stay current, candidates have to re-certify themselves with the latest version of the exam. Oracle Cloud Certifications include various titles with levels that are Oracle Certified Associate, Specialist, and Professional. Moreover, the Oracle Cloud Certifications are updated continuously throughout the year for keeping current with major product and service releases and re-released on an annual basis with a new title.

Who should take the Oracle Eloqua CX Marketing 2020 1Z0-340-20

Oracle Eloqua CX Marketing 2020 Implementation Essentials has demonstrated the knowledge and expertise in:

  • Features that support data management
  • Configurations required for CRM integration
  • Timeline and deliverables for a successful implementation
  • Additional Eloqua Services
  • Platform architecture and data model of Eloqua
  • Tasks such as in initial, digital, email, and form configuration
  • Features that support automation
  • Fundamentals of the Eloqua platform

Reference: https://education.oracle.com/oracle-eloqua-cx-marketing-2020-implementation-essentials/pexam_1Z0-340-20

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Oracle 1Z0-340-20 Exam Syllabus Topics:

SectionObjectives
Topic 1: Automation and Lead Management- Program Builder and Campaign Automation
  • 1. Program steps and actions
  • 2. Automated workflows
  • 3. Program analysis
- Lead Scoring
  • 1. Scoring models
  • 2. Lead qualification processes
  • 3. Profile and engagement criteria
Topic 2: Account Configuration and Administration- Security and User Management
  • 1. Security groups
  • 2. Account administration settings
  • 3. User roles and permissions
- Email Configuration
  • 1. Subscription management
  • 2. Deliverability settings
  • 3. Email groups
Topic 3: Data Management- Contacts and Segmentation
  • 1. Contact fields and records
  • 2. Shared lists
  • 3. Segments and filters
- Data Imports and Exports
  • 1. Data cleansing
  • 2. Import processing
  • 3. Update rules
Topic 4: Web Tracking and CRM Integration- CRM Integration
  • 1. Salesforce integration concepts
  • 2. Oracle CX integrations
  • 3. Data synchronization
- Web Tracking
  • 1. Digital behavior analysis
  • 2. Visitor activity monitoring
  • 3. Tracking scripts
Topic 5: Reporting and Analytics- Insight and Reporting
  • 1. Performance dashboards
  • 2. Campaign reporting
  • 3. Marketing analytics
Topic 6: Campaign Management- Campaign Design
  • 1. Campaign activation and monitoring
  • 2. Campaign elements
  • 3. Campaign canvas
- Email Marketing
  • 1. Email creation and editing
  • 2. Dynamic content
  • 3. Personalization

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