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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your main goal is to collect media impression and click data in the DMP. You also want the option of enabling one 302 redirect on impression and/or click event.
What tag type should you use for this?

A) Synchronous
B) IFrame
C) Asynchronous
D) Pixel
E) Dynamic Synchronous

2. Which scenario requires taxonomy updates?

A) Some categories have more than 100,000 inventory.
B) All categories have inventory of more than 10,000 users.
C) Some categories have zero inventory.
D) No categories have inventory of more than 10,000 users.

3. What is the definition of a regex pixel?

A) It is a javascript tag used for sending user level category information back to the browser.
B) It is a pixel used for ID swapping.
C) It is a special pixel created within the BlueKai DMP that associates your data campaigns with your back-end server data transfer endpoint configuration.
D) It is a pixel for transmitting audience data out in real time at the time of page load.
E) It is used for DCO campaigns.

4. What is the meaning of an Index of 17 in the Oracle DMP?

A) The user is 17 times more likely to be in the category than the average user in the selected universe.
B) The user is 17 percent as likely to be in the category than the average user in the selected universe.
C) The user is 17 percent more likely to be in the category than the average user in the selected universe.
D) The user is 1/17 as likely to be in the category than the average user in the selected universe.

5. Which two are primary use cases for tagging media creatives? (Choose two.)

A) Site Side Optimization
B) Prospecting
C) Frequency capping
D) Media validation

Solutions: