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SAP Marketing Cloud Implementation Certification Exam Details:

Exam NameSAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation
LevelAssociate
Exam CodeC_C4HMC92
Passing ScoreC_C4HMC92 - 64%
Reference BooksC4H260
Bus.Admin.Tasks&Data Import
Integr.&Analyz.Google AdWords
Integration Guide
Onboarding Guide
Extensibility Guide
Help Analytics
Help Marketing and Performance
Help Commerce Marketing
Leads and Accounts
Help Leads&Account Based Mark.
Schedule ExamSAP Training
Number of Questions80
Duration180 mins
Sample QuestionsSAP Marketing Cloud Implementation Certification Sample Questions
Exam Price$550 (USD)

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SAP C_C4HMC92 Exam Description:

The "SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation" certification exam validates that the candidate possesses the fundamental and core knowledge required of the technology consultant profile. This certification proves that the candidate has an overall understanding and in‐depth technical skills to participate as a member of an SAP Marketing Cloud project team in a mentored role. This certification exam is recommended as an entry level qualification.

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SAP C_C4HMC92 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Personalize segmentation for webshop scenario
  • BusinessObjects Cloud related analytics
Topic 2
  • Explain the benefits of the behavior insight application
  • Outline the options for extensibility
Topic 3
  • Explain the option for anonymizing contact information
  • Data replication between SAP Marketing Cloud and SAP Cloud for Customer
Topic 4
  • Possibilities of creating personalized campaign content
  • Outline the offer recommendations, product recommendations
Topic 5
  • Explain the process of defining a new lead stage
  • Additionally Know how to monitor integration errors
Topic 6
  • Explain varous extensibility options and ways to implement them
  • Segments, Campaigns and Journeys
Topic 7
  • Benefits of white space analysis, the capabilities of the Marketing Executive Dashboar
  • Explain the data model and how to enhance the data model
Topic 8
  • Marketing objects lifecycle management
  • process of budget planning
  • Score Builder capabilities
Topic 9
  • Setup of a planning model
  • Set up Marketing permissions
  • Integration and Data Upload
Topic 10
  • Explain the concepts of Best Record
  • Explain the concept of campaign categories and their actions
Topic 11
  • Concept of user and role management
  • Explain the concept of re-marketing scenarios

Reference: https://training.sap.com/certification/c_c4hmc92-sap-certified-technology-associate---sap-marketing-cloud-1902-implementation-g/

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