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Salesforce AP-212 Exam Syllabus Topics:
| Section | Objectives |
| Topic 1: Reporting and Analytics | - Loyalty performance tracking
- 1. Member behavior insights
- 2. Dashboards and reports
|
| Topic 2: Program Setup and Configuration | - Tier management
- 1. Tier benefits assignment
- 2. Tier qualification rules
- Loyalty program structure
- 1. Earning rules configuration
- 2. Redemption rules configuration
|
| Topic 3: Member and Account Management | - Member enrollment and profiles
- 1. Member status tracking
- 2. Account linking and identity management
|
| Topic 4: Data Model and Integration | - Loyalty data architecture
- 1. Standard objects and relationships
- 2. Integration with Salesforce platform services
|
| Topic 5: Engagement and Promotions | - Campaign and promotion setup
- 1. Event-based rewards triggers
- 2. Targeted loyalty promotions
|
| Topic 6: Loyalty Management Fundamentals | - Core concepts of loyalty programs
- 1. Points, tiers, and rewards model
- 2. Member lifecycle management
|
Salesforce Loyalty Management Accredited Professional Sample Questions:
1. What are the three required steps in settings up Loyalty promotion with Salesforce CDP and Marketing Cloud?
A) Enable Connector Settings on all the Loyalty Objects
B) Send Loyalty Promotion Segments to marketing Cloud
C) Enable Service Connector for Promotion Escalations.
D) Automatically Add a New Individual Relationship
E) Activating and Publishing the Segment
2. When setting up a Loyalty Program what is one of the ways a company can measure member engagement with the Loyalty Program?
A) Transaction Journals
B) Benefits types
C) Analytics Studio
D) Qualifying Currency
3. A company has new accrual and redemption partner that they wish to add to its Loyalty program as part of a strategic business partnership.
Once the Administrator selects the loyalty program, which steps should the Administrator take to add new partner to the program?
A) Enter the program partner name > Associate to a Partner Contact Name > Set program partner type to
'Both' (Accrual and Redemption)
B) Enter the partner contact name > Associate to a partner Contact Name > Set program type to 'Both' (Accrual and Redemption)
C) Chose relevant account name to Associate to the program > Set program partner type to 'Both' (Accrual and Redemption)
D) Enter the program partner name > Associate to an account> Set program partner type to 'Both' (Accrual and Redemption)
4. Northern trail Outfitters (NTO) wants to offer 10% discount on top of the annual summer sale for its Loyalty program customers.
Which two steps must a Consultant take in Loyalty Management to set up this promotion?
A) Create within the Loyalty Experiences tab a new promotion for the Summer Sales campaign where the Loyalty Promotion Type is Standard and the Fulfillment Action is Issue Voucher.
B) Create within the Loyalty Experiences tab a new voucher definition for the summer sales campaign where the Type is Product or Service and the expiration Type is fixed Date.
C) Create within the Loyalty Experience tab a new voucher tab a new voucher definition where the Type Is Discount Percentage and the Expiration Type is fixed Date.
D) Create within the Loyalty Experiences tab a new Benefit Type for the Summer sale campaign where the Benefit Type Name is standard and the Category type is Issue Voucher.
5. Cloud Kicks has been using Loyalty Management, Sales Cloud, and Service Cloud as part of its tech stack to manage its Loyalty Program. The marketing team is interested in implementing Salesforce Marketing Cloud, so Loyalty program members can be informed and engaged with personalized emails sent using Salesforce Marketing Cloud.
Using the least development effort, how can the Loyalty Management Consultant accomplish the necessary integration between Salesforce Marketing Cloud and Loyalty Management platforms?
A) Create a connected app to integrate Salesforce Loyalty Management and Marketing Cloud via APIs
B) Install and configure Salesforce Marketing Cloud Contacts Connection
C) Install and configure Marketing Cloud Connect to integrate with Loyalty Management
D) Design Datasets with Dataflows and the Dataset Builder
Solutions:
Question # 1 Answer: B,C,E | Question # 2 Answer: A | Question # 3 Answer: D | Question # 4 Answer: A,C | Question # 5 Answer: C |