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Salesforce AP-214 Exam Syllabus Topics:

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. What are three differences between the new MC Transactional Messaging API and previous MC triggered message API versions?

A) Transactional messaging limits the number of API calls a minute.
B) The software can track each message utilizing the Event Notification service.
C) API runs on an updated messaging platform which improves scale and send speed
D) Messages are sent as quickly as possible. For email, there is no more low, medium, or high priority.
E) MC Transactional Messaging requires the selection of prioritization - low, medium or high priority.

2. Which two statements are true when using Journey Data and Contact Data within Journey Builder?

A) Journey Data is dynamic data that retrieves the latest value upon decision split execution
B) Contact Data is dynamic data that retrieves the latest value upon decision split execution
C) Journey Data is a set of static values passed into the Journey for each contact
D) Contact Data is a set of static values passed into the Journey for each contact

3. Which social network(s) support lead capture in Ad Studio?

A) Facebook
B) Instagram
C) Linkedin 2%
D) Google Adwords
E) Twitter

4. What happens when a paused journey is resumed?

A) Wait durations start over for each contact
B) Wait durations are extended by the length of time the journey was paused
C) All contacts who were in Wait steps immediately proceed to the next activity
D) Users can choose whether or not to extend Wait durations by the length of time the journey was paused

5. Which step must be completed before creating audiences with
Advertising Studio in order to send advertisements to Facebook,
Pinterest, Google or LinkedIn platforms?

A) Call the platform hotline to ask for permission to send advertisements.
B) Have subscribers opt-in.
C) First create and setup a business/advertising account with the audience platform
D) No steps are required since it is already configured in your Marketing Cloud account.

Solutions: