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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters (NTO) wants to send out three emails In Automation Studio. However, NTO wants to ensure each email is fully sent before the next email begins sending.
How should the automation workflow be built to accomplish this?

A) Add each Send Email activity to a single step in an automation.
B) Add each Send Email activity to different steps in an automation.
C) Include a Verification activity between each step of an automation.

2. Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, which caused customers to complain about their experience. NTO would like to apologize by offering an upgraded coupon to help improve customer satisfaction What should NTO do to automate the process of finding its affected customers?

A) Query the data using a specific date range parameter
B) Filter the data based on a specific date range.
C) Use Einstein engagement scores to identify affected users.

3. A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.
Which step should they take to restrict the types of content within the content slot?

A) Configure Content Blocks to only be usable within approved templates.
B) Under user permissions, select limited template access.
C) Configure restrictions within a Content Area for approval block types

4. Northern TrailOutfitters is spending daily batch files of customer data to Marketing Cloud via file drops.
When the Automation runs, the files are often empty and data points are not available for processing.
Which component of Automation Studio ensures that steps within the Automation are only executed when a certain is fulfilled?

A) Skip Automation
B) Wait Activity
C) Verification Activity

5. Northern Trail Outfitters (NTO) wants to grow its number of email subscribers.
Which action follows best practices to increase subscribers?

A) Send an email to NTO's entire customer database asking for referrals.
B) Collect emails at offline activities, including in stores.
C) Send an SMS to NTO's entire customer database with a link to subscribe.

Solutions: