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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. A marketer wants to ensure that emails follow the basic brand guidelines. Which feature helps ensure emails have the correct layout and logos?

A) Email templates
B) Preference Management
C) Data Extensions
D) Portfolio

2. A marketer is using list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute.
What tool will produce this audience?

A) Filters
B) Audience Builder
C) SQL Query Activity
D) Send Flow

3. What are some of the ways that you can maximize your subscriber response with Design? (Choose 4)

A) Put most important info in upper left quadrant...position logo, call to action.
B) Use A/B Testing to see which email works best
C) Test and test again.
D) Plan for blocked images....use HTML text and web safe fonts....include alt tags
E) Design for Mobile

4. When does the validation of email address occur when using a data extension?

A) Done at the time of Import
B) Done when admin refreshes it
C) Done when subscriber updates profile in the profile center
D) Done at the time of Send

5. A marketing associate wants to use the Validate button to ensure an email is CAN-SPAM compliant. What information does the associate need to provide in order for the email to pass validation? (Choose 2)

A) Profile Center URL
B) Terms and Conditions Policy
C) Physical Mailing Address
D) Company Website URL

Solutions: