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Salesforce MC-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Next Consultant Sample Questions:

Question 1

Northern Trail Outfitters (NTO) is investigating reports that promotional emails are being delivered to individuals who have previously opted out earlier the same day. NTO discovers that customer consent preferences are updated daily using a batch data transform that writes directly to the Communication Subscription Consent data model object (DMO), causing customer complaints.
Which action should the Marketing Cloud Next Consultant take to resolve it?

A. Configure a Create Consent action in a Data 360-triggered flow to update consent.
B. Use a streaming data transform to update consent in near real time.
C. Change the frequency of the batch data transform schedule to run hourly.

Question 2

A company is evaluating which Salesforce features require Marketing Cloud Next Advanced Edition versus the Growth Edition. The implementation team has a list of features they plan to use.
Which feature from their list mandates the use of Advanced Edition?

A. Creating account identity resolution rulesets
B. Creating content in the content builder
C. Creating standard Salesforce reports and dashboards

Question 3

Northern Trail Outfitters (NTO) has customers who opted in to its "Promotions" email subscription but later opted out. NTO is concerned its "Product Updates" emails will also stop sending to those customers.
What should the Marketing Cloud Next Consultant do to address this concern?

A. Advise NTO that its "Product Updates" emails will continue sending, since Marketing Cloud Next manages consent at the communication subscription level and an opt-out on one subscription does not affect other subscriptions.
B. Advise NTO to set up an automated re-opt-in campaign targeting opted-out customers, since Marketing Cloud Next requires an active OPT_IN record to be refreshed every 90 days to remain valid.
C. Advise NTO to import a new subscription file related to the "Product Updates" subscription, since an opt-out in Marketing Cloud Next is applied globally across all subscriptions for that email address.

Question 4

A Marketing Cloud Next Consultant needs to create a re-engagement campaign targeting customers who have not made a purchase in the last 90 days. The campaign will be orchestrated using a flow. The audience for this campaign must be updated automatically as customer purchase behavior changes over time.
Which feature must the consultant configure in Data 360 to meet this requirement?

A. Audience Flow
B. Marketing Object
C. Automation Event-Triggered Flow

Question 5

A Marketing Cloud Next Consultant wants to build an audience flow to send a promotional email series. To prevent a poor customer experience, the flow must suppress each email for any customer who currently has an open support case.
Which flow elements and logic should the consultant configure to solve this suppression?

A. Add a Get Records element to query the Case object followed by a Decision element to correctly route eligible records.
B. Add an Exclusion Filter element and configure the criteria to drop records where the related Case status is open.
C. Add a Decision element and configure a cross-object formula within the criteria to evaluate the related Case status directly.

Solutions: