Exam Name: Salesforce Certified Marketing Cloud Consultant
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketing Cloud Consultant
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Salesforce Marketing-Cloud-Consultant Exam
Salesforce Marketing-Cloud-Consultant Exam is related to Salesforce Certified Marketing Cloud Consultant Certification. This exam validates the candidate ability to implement Marketing Cloud Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Marketing Cloud Connect in a customer-facing role. It also deals with the ability to administrate and configure Marketing Cloud Email application, marketing Cloud by demonstrating implementation design best practices, executing the deployment of campaigns, and finalizing custom solutions for customers.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
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These are the following steps for registering the Salesforce Marketing-Cloud-Consultant exam:
- Step 1: Visit to Webassessor Exam Registration
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The Salesforce Marketing-Cloud-Consultant Exam certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as a Certified Marketing Cloud Consultant. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Salesforce Marketing-Cloud-Consultant Exam certification provides proof of this advanced knowledge and skill. If a candidate has knowledge of associated technologies and skills that are required to pass the Salesforce Marketing-Cloud-Consultant Exam then he should take this exam.
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Salesforce Marketing-Cloud-Consultant Exam Reference
Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Customer Journey Design | 18% | - Apply personalization and dynamic content - Utilize Journey Builder features and best practices - Map customer journeys across channels - Build decision trees and branching logic - Implement triggered and real-time journeys |
| Topic 2: Discovery and Design | 18% | - Gather requirements and understand business objectives - Identify integration points and data flows - Define success metrics and KPIs - Analyze customer data and segmentation needs - Document current state and desired future state |
| Topic 3: Reporting and Analytics | 14% | - Provide actionable insights and recommendations - Track engagement and conversion metrics - Analyze campaign performance - Build custom reports and dashboards - Configure and interpret standard reports |
| Topic 4: Email Marketing | 18% | - Configure AMPscript for dynamic content - Ensure deliverability and inbox placement - Implement A/B testing andsend time optimization - Apply template and content block strategies - Create and optimize email content |
| Topic 5: Automation and Data Management | 14% | - Implement SQL activities for data processing - Configure imports and exports - Utilize automation studio effectively - Manage contact data and data hygiene - Build and manage automation workflows |
| Topic 6: Marketing Cloud Configuration | 18% | - Implement data management and data extensions - Set up users, roles, and permissions - Configure account settings and business units - Configure lists and populations - Manage sender profiles and deliverability settings |
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