100-101 Exam Training Practice Tests (Facebook Meta Certified Digital Marketing Associate)]

Question 1

What should a brand use to ensure consistent delivery to the target audience?

A. Reach and Frequency B. Conversion C. Brand Awareness D. Auction

Correct Answer: C

Question 2

Which Facebook roles are able to manage an ad account? (Choose all that apply)

A. Analyst B. Viewer C. Advertiser D. Administrator

Correct Answer: C,D

Question 3

Which data protection law was specifically designed to protect children?

A. Privacy Shield B. GDPR C. CCPA D. European Data and Privacy Act E. COPPA

Correct Answer: E

Question 4

A home improvement store has been successfully using a carousel ad on the Facebook App and wants to adapt it to a fullscreen format. The ad still should allow customers to scroll through various products and show a video of a renovated room Which solution should this business select?

A. Single image B. Video C. Instant Experience D. Slideshow

Correct Answer: D

Question 5

What is a valid reason that an ad would be rejected by Facebook?

A. Lead ads were used to receive email, first name and phone number B. The link to the landing pages included content that was relevant to the ad C. The ad used a video ad that was originally created for television D. An image within the ad focused on individual body parts

Correct Answer: D

Question 6

A business wants to generate valuable actions on its website
Which campaign objective should the business select?

A. Reach B. Traffic C. Engagement D. Conversions

Correct Answer: C

Question 7

Which metric indicates how efficiently a campaign achieved its ad objectives?

A. Results B. Spend C. Cost D. Cost Per Result

Correct Answer: D

Question 8

Which type of budget in Ads Manager lets you control how much money you spend on each ad set?

A. Campaign budget B. Ad Set budget C. Lifetime Budget D. Campaign Budget Optimization

Correct Answer: B

Question 9

An advertiser is launching a new brand and wants to increase brand recognition How should the advertiser design their ads?

A. Introduce brand in the last 3s B. Use ads that require sound on C. Use only static images for easier recall D. Introduce brand in the first 3s

Correct Answer: B

Facebook Meta Certified Digital Marketing Associate - 100-101 Exam Practice Test