AD0-E208 Exam Training Practice Tests (Adobe Analytics Business Practitioner Expert)]

Question 1

Consider the following eVar settings:
eVar #: 3
Name: Model Name
Allocation: Most Recent (Last)
Expire After: Visit
Type: Text String
Status: Enabled
An automotive company uses eVar3 to capture "Model Name" on certain model-specific pages of their website. The VP of Marketing expresses a concern about data quality after seeing a report of eVar3 paired with the Visits metric. The report shows a significant number of visits with a Model Name of "Unspecified".
What is causing this issue?

A. eVar3 is never set due to a tagging error in the page code. B. The visits began on a page where eVar3 was not set. C. There are too many unique values in eVar3.

Correct Answer: B

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Question 2

What column options can an analyst choose to manage data feeds?

A. Feed Name, Data Columns, Interval and Job history B. Feed Name, Data Dimensions, Start Date and End Date C. Report Suite, Destination Type, Destination Host and Interval

Correct Answer: C

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Question 3

Refer to the exhibit:

What is a valid interpretation of this Segment Comparison between Purchasers and Non-Purchasers segments?

A. Video Views/Visitors is the most statistically significant difference between the two segments. B. Purchasers are 81 % more likely to complete a Video View than Non-Purchasers. C. On average, Purchasers view 81 % more videos than Non-Purchasers.

Correct Answer: C

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Question 4

Which option would an analyst choose to show the percentage change between the two numbers in a visualization?

A. Use the Summary Number visualization, click the Visualization settings, and select Percentages B. Use the Summary Change visualization, click the Visualization settings, and select Show Percent ,#l Change C. Use the Summary Change visualization from a Freeform Table, click the Visualization settings, and O select Show Raw Difference

Correct Answer: B

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Question 5

An analyst wants to use all of the following variables to configure a single fallout report:
* Landing page prop
* Marketing channel eVar
* Product view event
* Purchase event
* Product category eVar
Which tool should the analyst use?

A. Reports and analysis B. Segment builder C. Workspace

Correct Answer: C

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Question 6

Exhibit.

A business stakeholder receives a Workspace report that indicates that data is incorrect. The sums of the items in the rows do not match the total metric values of the columns in the unique visitors and visits report.
Which statement about the report is true?

A. The total row in the table does not represent the sum of all the values in the table for unique visitors and visits. B. There is a filter applied, and totals are not updated when filters are applied. C. The report includes data from April, and this inflates the totals.

Correct Answer: A

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Adobe Analytics Business Practitioner Expert - AD0-E208 Exam Practice Test