AD7-E601 Exam Training Practice Tests (Adobe Real-time CDP Technical Practitioner)]

Question 1

A marketer wants the ability to send win-back messaging to consumers through Instagram ads based on their last purchase, whether it occurred on the organization's App, website, or in-store.
The marketer has the following data sources available to be imported:
* Member Hub
* Digital Order Line (DOL)
* Brick Mortar Order Line (BMOL)
* Clickstream
How should the Experience Platform be set up?

A. 1. Bring in member profile data from Member Hub into AEP
2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL.
BMOL, and Clickstream
3. Create segments in AEP based on channel - App, website, or in-store for customers who have made purchases in the last 2 months
4. Send audiences to Facebook via s3 destination exports B. 1. Bring in member profile information from Clickstream into AEP
2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL
3. Create segments in AEP based on channel - App. website, or in-store for customers who have not made purchases in the last 2 months
4. Send audiences to Facebook via s3 destination exports C. 1. Bring in member profile information from Clickstream into AEP
2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL
3. Create segments in AEP based on channel - App. website, or in-store for customers who have not made purchases in the last 2 months
4. Send audiences to Facebook D. 1. Bring in member profile data from Member Hub into AEP
2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL, and Clickstream
3. Create segments in AEP based on channel - App, website, or in-store for customers who have made purchases in the last 2 months
4. Send audiences to Facebook

Correct Answer: D

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Question 2

A company launches a Facebook campaign with a custom landing page that was supposed to give a $50 voucher to customers who order within 2 hours of clicking on the link. The web developers forgot to add the tracking code to the checkout process, so the company does not know who ordered from the Facebook campaign-How should an engineer create the segment?

A. Aggregation functions B. Analytical functions C. Count functions

Correct Answer: B

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Question 3

A fast food company just bought real-time CDP. The company wants to create a new marketing campaign to encourage existing customers who do not eat breakfast at their restaurants to try their new breakfast sandwich.
The engineer logs in and sees the following profile attributes and segments already set up.
Segments
* Breakfast Eaters
* Lunch Eaters
* Dinner Eaters
* High-Value Dinners
Profile Attributes
* Favorite Location
* Favorite Breakfast Meal
* Favorite Lunch Meal
* Favorite Dinner Meal
* Last Purchase
How should the engineer create a segment to meet the customer's needs?

A. Must Not Exist in Breakfast Eaters B. Favorite Breakfast Meal is Null or Empty C. Must Exist in Lunch Eaters
OR
Must Exist in Dinner Eaters D. Favorite Breakfast Meal is Nulll or Empty
AND E. Favorite Lunch Meal is NOT Null or Empty
OR
Favorite Dinner Meal is NOT Null or Empty

Correct Answer: C

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Question 4

A customer brings in their data from CRM and Data Lake sources daily through Adobe Experience Platform Sources. Which Segmentation(s) evaluation is allowed?

A. Streaming Evaluation B. Batch and Streaming Evaluation C. Batch Evaluation

Correct Answer: C

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Adobe Real-time CDP Technical Practitioner - AD7-E601 Exam Practice Test