C-C4H225-12 Exam Training Practice Tests (SAP Certified Technology Associate - SAP Emarsys Customer Engagement Implementation)]

Question 1

You want to test two different Overlay Web Channel campaigns. Which options do you have?

A. Create an Interactions program with an A/B splitter and insert two different campaigns. B. Create an Automation program with an A/B splitter and insert two different campaigns. C. Activate the Advanced Scheduling page and set up an A/B test. D. Split your recipient source into two contact lists and activate two separate campaigns.

Correct Answer: B,C

Question 2

You want to collect data from contacts using forms. Which forms does SAP Emarsys Customer Engagement offer?

A. Change Profile B. General Registration C. Newsletter Registration D. Product Subscription E. Consent Management

Correct Answer: A,B,C

Question 3

You want to build a comma-separated values (CSV) file and import it into SAP Emarsys Customer Engagement. Which of the following rules apply?

A. When a field does not have a value, leave it empty. B. Do not use field values longer than 32 KB. C. Always use UTF-8 encoding. D. Do not use more than 128 columns.

Correct Answer: A,C

Question 4

You are about to create your monthly email report and you want to see revenue results of two different campaigns next to each other. Where can you create this report?

A. Analytics > Trends > Revenue Analytics B. Analytics > Trends > Revenue C. Analytics > Trends > Comparison D. Analytics > Trends > Trend Reporting

Correct Answer: C

Question 5

Where can you check the average purchase details of a contact?

A. Analytics > Customer Lifecycle > Customer Lifecycle B. Search > Search by email address > Edit Contact > Unified Customer Profile C. Contacts > Segments > Edit Segment > Display Contacts > Edit Contact > Unified Customer Profile D. Content > Predict Dashboard > Data Sources > Live Validator

Correct Answer: A

Question 6

You are using the SAP Emarsys Customer Engagement API to trigger an external event endpoint. What is missing (pixelated) from the API call below?

A. External event ID B. External event name C. Campaign name D. Event time

Correct Answer: A

Question 7

You want to analyze your email response rates by domain level. Which reporting tab gives you a breakdown for the 10 most popular email providers?

A. Trend Reporting B. Deliverability Reporting C. Customer Lifecycle D. Revenue Analytics

Correct Answer: B

Question 8

You want to create a segment of low spenders for a lifecycle program. Where can you see a visual breakdown of buyer status and create the segment?

A. Contacts > Combined Segments B. Management > Smart Insight Settings C. Analytics > Customer Lifecycle D. Analytics > Revenue Analytics

Correct Answer: B

SAP Certified Technology Associate - SAP Emarsys Customer Engagement Implementation - C-C4H225-12 Exam Practice Test