MC-201 Exam Training Practice Tests (Salesforce Certified Marketing Cloud Account Engagement Specialist)]

Question 1

There are absolutely no restrictions on how you assign custom users abilities.

A. True B. False

Correct Answer: B

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Question 2

What is a behavior of conditional completion actions?

A. Standard completion actions will only apply to prospects who do not meet the criteria of a conditional group. B. Conditional actions only execute the first time the prospect who matches the criteria takes the action. C. Only one conditional group can be added per asset. D. Both standard and conditional completion actions can be used on the same asset.

Correct Answer: D

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Question 3

Which two events allow for a prospect's Marketing Cloud Account Engagement campaign to be set? (Choose two answers.)

A. When the Google Analytics connector is enabled within Marketing Cloud Account Engagement, which will associate prospects with third-party campaigns. B. When new prospects are imported into Marketing Cloud Account Engagement via a .csv file. C. When prospects are added to a static list. D. When a profile is associated with the prospects.

Correct Answer: A,B

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Question 4

How can you ensure your email doesn't get stuck in spam?

A. Create mobile-friendly version of the email B. Add domain keys and SPF C. Create a text version of the email D. Remove the unsubscribe from the email E. Create clear calls-to-action

Correct Answer: C

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Question 5

What is an ideal Click-Through Rate (CTR)?

A. 1% B. less than 1% C. more than 5% D. more than 2%

Correct Answer: D

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Question 6

What information cannot be displayed as a graph (line or bar) on the dashboard?

A. Opportunities Created B. All Prospects C. Prospects Created D. Opportunities Lost E. Conversions

Correct Answer: C,E

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Question 7

What is tracked by the custom email links generated by Marketing Cloud Account Engagement?

A. Unsubscribe B. Form completions C. Email opens D. Link clicks E. Page visits

Correct Answer: C,D,E

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Question 8

A marketing manager wants to view list email engagement metrics in Engagement History in Salesforce.
Which metric is not supported?

A. Total Delivered B. Total Replies C. Unique Opens D. Opt Out Rate

Correct Answer: B

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Question 9

LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today.
What combination of automation tools should LenoxSoft use to achieve this?
Choose one answer

A. Completion action and dynamic list B. Segmentation rule and completion action C. Automation rule and completion action D. Dynamic list and automation rule

Correct Answer: C

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Question 10

Which two capabilities are true for completion actions? Choose 2 answers

A. Completion actions are applied retroactively. B. Completion actions do not execute on image file downloads C. Completion actions apply to both visitors and prospects D. Completion actions cannot be applied directly on a landing page.

Correct Answer: B,D

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Question 11

How can you preview/test matches for automation rules before you run them?

A. Use the automation preview option. B. Run the automation rule to see how many matches there are. C. Create a list and see how many prospects are affected.

Correct Answer: A

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Question 12

A Marketing Cloud Account Engagement administrator would like to provide access to their eBook once their form has been submitted.
Which the methods would accomplish this?
Choose 2 answers

A. Use a form completion action to Initiate an auto-download of the eBook. B. Use a form completion action to send an autoresponder email with the eBook. C. Re-direct the prospect to the eBook instead of showing the forms Thank You Content. D. Include a link to the eBook in the Below Form section of the form.

Correct Answer: B,C

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Question 13

What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?

A. Progressive Profiling B. Kiosk/Data Entry Mode C. reCAPTCHA D. "Not you"? Link

Correct Answer: B

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Question 14

Which asset needs to be created first m order for a user to send a prospect a one-to-one email?

A. Autoresponder B. Email template C. List email D. Engagement studio program email

Correct Answer: B

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Salesforce Certified Marketing Cloud Account Engagement Specialist - MC-201 Exam Practice Test