MCE Exam Training Practice Tests (Marketo Certified Expert)]

Question 1

A marketing manager has just completed testing the content in an engagement program and is ready to begin sending emails.
What is required to begin sending emails?

A. Stream cadence must be set. B. The engagement program stream must be activated. C. Engagement score must be turned on. D. Archived content must be shown.

Correct Answer: A

Question 2

Kurt is creating a new program for an upcoming webinar initiative. He needs to ensure that every person who fills out the registration form will receive a unique login URL via email. Which three steps must Kurt complete in order to accomplish this? (Choose three.)

A. Create an email that includes the {{member.webinar URL}} token B. Create a smart campaign using the Fills Out Form trigger C. Create an email that includes the {{webinar.link URL}} token D. Change the email settings to operational E. Add a new My Token to the program called {{my.webinar URL}} F. Change the form settings to operational G. Create a smart campaign using the Send Alert flow step

Correct Answer: A,B,D

Question 3

Which step is necessary to add a custom column to a lead report?

A. Select the Smart List(s) B. Drag over Opportunity Columns C. Activate Custom Columns in Admin D. Select Export Rows

Correct Answer: A

Question 4

In which two ways can a marketer avoid a spamtrap? (Choose two.)

A. Establish a direct Opt-in process for all leads B. Purge the database of inactive leads C. Purchase lists from data vendors D. Email leads who have been inactive for more than 6 months

Correct Answer: A,B

Question 5

Which field should a marketer use to pause emailing to a lead?

A. Marketing Suspended B. Blacklisted C. Email Suspended D. Unsubscribed

Correct Answer: A

Question 6

Where can you manage program report subscriptions? (Choose two.)

A. In the Subscriptions tab in Marketing Activities B. In the Subscriptions tab in Analytics C. In the Subscriptions tab in Database D. In the Subscriptions tab of the report in Marketing Activities

Correct Answer: A,B

Question 7

The marketing department has a multi-stream engagement program. Each stream within the engagement program has multiple leads who have exhausted content. The content marketing manager adds a new piece of content into the top of the first stream only.
Who receives the new content at the next cast?

A. All leads who have not exhausted content in the entire program. B. All leads who have exhausted content in the entire program. C. All leads who are in the first stream of the program. D. All leads in the program with an engagement score higher than 5.

Correct Answer: B

Question 8

What are the components of an Engagement Program Dashboard? (Choose three.)

A. Pending sends B. Membership ROI C. Engagement Score D. Highest Engagement E. Engagement Over Time F. Clicks

Correct Answer: C,D,E

Marketo Certified Expert - MCE Exam Practice Test