DMI Professional Diploma in Digital Marketing - PDDM Exam Practice Test
What is the term given to ads that are generally placed between a webpage's masthead and content? Choose one of the following:
Correct Answer: D
DRAG DROP
Match the social media platform on the left with the key term on the right:
Match the social media platform on the left with the key term on the right:
Correct Answer:
HOTSPOT
Click on the appropriate link within the Google AdWords screen shown below in order to broaden the range of targeted geographic locations for your campaign.
Click on the appropriate link within the Google AdWords screen shown below in order to broaden the range of targeted geographic locations for your campaign.
Correct Answer:
Twitter has a way to help you organize contacts and their Tweets. What is this called? Choose one of the following:
Correct Answer: A
What communications symbol is shown below?
Exhibit:
Exhibit:
Correct Answer: D
With traditional marketing, the communication with customers is sometimes characterized as 'broadcast'; with social media and digital marketing, the communication with the customer is often described as __________ . Complete the sentence by filling in the blank:
Correct Answer: A
What kind of coding script executes to make Google Analytics work? Choose one of the following:
Correct Answer: C
You have heard that Google operates the _______ ______ to allow advertisers publish rich media ads on a variety of news sites, blogs and other relevant sites across the Internet. Choose one of the following to complete the sentence:
Correct Answer: B
There are tools available to allow you see how a site renders and displays in different web browsers. Which one of the following is such a tool?
Correct Answer: B
What is the name given to the series of pages leading to the goal page destination URL? Choose one of the following:
Correct Answer: B
A _____ can store information about which web pages a user visited in the past, and is maintained in the user's browser. Choose one of the following to complete the sentence.
Correct Answer: B
What is a newsfeed story within Facebook that advertisers can pay to have featured more prominently called? Choose one of the following:
Correct Answer: A
Consider the webpage link: http://www.vidalsassoon.com
What kind of link format is this known as? Choose one of the following:
What kind of link format is this known as? Choose one of the following:
Correct Answer: D
You wish to collect email marketing contact details at a range of customer touch points. Which one of the following would NOT be applicable?
Exhibit:
Exhibit:
Correct Answer: D