Pardot-Consultant Exam Training Practice Tests (Salesforce Certified Pardot Consultant)]

Question 1

LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of
"Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of
"Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?

A. Build dynamic list add criteria as Contact as blank add action as notify assigned user B. Build automation rules add criteria as Contact as blank add action as notify assigned user C. Build automation rules add criteria as Contact as "Renewed" add action as notify assigned user D. Build dynamic list add criteria as Contact as "Renewed" add action as notify assigned user

Correct Answer: A

Question 2

LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are "0".
What could be the explanation for this experience?

A. The engagement with those assets happened before the fields were added to the page layouts. B. The Pardot users do not have the Pardot permission set and cannot see the data. C. The data hasn't been refreshed in 24 hours so the values haven't been updated. D. The campaign is not a connected campaign so the data is not syncing.

Correct Answer: D

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Question 3

LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.
What should a consultant recommend to help prevent automatic unsubscribes from email scanners?

A. Move the unsubscribe link to the header of the email instead of the footer. B. Enable two-click unsubscribe in Pardot. C. Apply a <blockquote> tag to the unsubscribe link so scanners ignore it. D. Immediately send prospects the resubscribe email template.

Correct Answer: A

Question 4

LenoxSoft has a "Demo Request" landing page that is getting a lot of views, but not very many submissions.
The marketing manager has the following requirements:
* Receive a notification when prospects view the page, but do not submit to see if they can retarget.
* Receive one notification per prospect.
How should a consultant accomplish this in Pardot?

A. Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again. B. Dynamic list of all prospects who have viewed the landing page > Completion action on the form to remove prospects from the list upon form submission > User monitors list. C. Completion action on the form to tag "Submitted" > Automation rule to notify user with criteria of
"Demo Request" landing page was viewed and tag isn't "Submitted". D. Dynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have viewed landing page > User exports both lists and compares.

Correct Answer: C

Question 5

LenoxSoft has two Pardot accounts: Account A and Account B. Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A. What action should they take to successfully complete the migration?

A. Get a brand new Pardot org and migrate both Account A and Account B into it. B. Export existing custom field mappings to import desired fields into Account A. C. Include prospect activity history from Account B in their prospect import if they want to retain it. D. Manually rebuild any automations built in Account B in Account A.

Correct Answer: D

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Question 6

What is essential to setup when you are implementing Pardot for the first time? [Choose three answers]

A. Choose which sender IP to use B. Setup DNS for each used domain and validate the connection C. Setup tracker subdomain and validate it D. Create and add a tracking code to the website

Correct Answer: B,C,D

Question 7

LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.
What approach should the Marketing team use to resolve this?

A. Set up scoring categories > create custom redirects associated with the scoring category > set completion actions to tag prospect > create an automation rule with criteria "prospect has tag new- product" to send an autoresponder email B. Set up scoring categories > copy the web pages to Pardot landing pages > put landing pages into Pardot folders > create automation rule with criteria "prospect score in scoring category greater than 1" to send an autoresponder email C. Set up scoring categories > put the web pages into folders in Pardot > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list > set the list as the recipient list of an engagement program D. Set up scoring categories > create page actions associated with the scoring category > create a dynamic list with criteria "prospect score in scoring category greater than 0" > set the list as the recipient list of an engagement program

Correct Answer: D

Question 8

Which three Pardot asset types allow for embedded advanced dynamic content?
Choose 3 answers

A. Landing Pages B. List Emails C. Social Posts D. Layout Templates E. Content Files

Correct Answer: C

Question 9

Select available Social Media Connectors

A. Facebook B. FullContact C. CD Linkedln D. AddThis E. Twitter

Correct Answer: B,D

Question 10

A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.
What feature should a consultant recommend to uncover additional marketing attribution?

A. Primary - Campaign Source Attribution
B, Einstein Attribution B. Account-to-Opportunity Matching C. First Touch Model

Correct Answer: C

Question 11

LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Pardot.
How could these requirements be met?

A. Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads. B. Create a list of prospects that only Marketing users can see then use user queues to reassign the leads. C. Assign to queue that Marketing users own then use active assignment rules to reassign the leads. D. Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.

Correct Answer: C

Question 12

LenoxSoft has a grading profile for business units in both United States and Canada. Both profiles contain options for the industry field and several prospects with the grade of "A". What do we know about LenofSoft current grading strategy?

A. LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact. B. LenoxSoft must add prospect to a dynamic list C. LenoxSoft uses location based scoring categories . D. LenoxSoft added location based criteria

Correct Answer: A

Salesforce Certified Pardot Consultant - Pardot-Consultant Exam Practice Test