adwords-reporting Exam Training Practice Tests (Google Reporting and Analysis Exam Practice Test)]

Question 1

Jerry has hired you to help with Google AdWords campaign efforts. Jerry wants his ad to show up in the Google Content Network and Google Search but he's confused about placements and keywords. You review Jerry's keyword list and website, and after making slight changes, they appear good. What type of placements, for time sake, would you recommend to Jerry if his goal is branding?

A. Jerry should use managed placements with CPM bidding. B. Jerry should use automatic placements with the CPM bidding. C. Jerry should use managed placements with CPC bidding. D. Jerry should use automatic placements with the CPC bidding.

Correct Answer: B

Question 2

Jane has created an ad campaign for her business. The purpose of the campaign is to get people to review information on her website about a service she provides. If Jane wanted to use conversion tracking to see how her ads are performing for her campaign, how would she configure the tracking?

A. Jane should actually use Google Analytics for this task. B. Jane isn't selling a product or getting users to sign up for anything on her page so there's no reason to use conversion tracking. C. Jane can actually use the CPC count to determine how many clicks have gone to her ad and use that as a count for the number of people that have seen the key page. D. Jane can create an action in Google AdWords conversion tracking and set the tracking purpose as "view of a key page."

Correct Answer: D

Question 3

John is reviewing his conversion tracking in his performance report in the Report Center. John is interested in how the conversion tracking is calculated in the conversion columns. How is the conversion rate calculated for the Cost/Conversion value?

A. Total ad clicks divided by the total ad costs B. Total cost divided by the ROI of the sale C. Total cost minus the ad clicks D. Total cost divided by the number of ad clicks

Correct Answer: D

Question 4

Ben is reviewing the Google Analytics report for his website. He's examining the e-commerce reports to determine how well his sales have been in proportion to the traffic he's received. Ben would like to see the ratio of actual sales from his website in relation to the amount of traffic he's received. Within the e-commerce section of Google Analytics what report should Ben utilize?

A. Visits to Purchase B. Total revenue C. Average order value D. Conversion rate

Correct Answer: D

Question 5

When you open Google Analytics for reporting, there are six categories of reporting. Which of the following is one of the six categories of Google Analytics reporting?

A. Sales B. IP Addresses C. Referrers D. Visitors

Correct Answer: D

Question 6

Exhibit:

You are a Google AdWords consultant for a new client. The client has already set up a Google AdWords campaign, but they aren't getting results yet. The client would first like for you to explain the different columns of the Campaigns tab as seen in the figure. Your client is most interested in which column would tell him how well the campaign is doing. What column tells the most information about the campaign's overall performance?

A. CTR B. Impressions C. Clicks D. Average CPC

Correct Answer: A

Question 7

Alice is a Google AdWords consultant for the HNN Company. She has created several ads for a campaign for her client and has configured tracking for performance and conversions. Her client wants to know why Alice is so interested in conversions because a sale is a sale. The client believes that as long as the sale is greater than the cost of the ad, everything's fine. Which of the following is the best reason to track performance and conversions for the client?

A. Alice can see which clicks are most valuable. B. Alice can see how good of a job she's doing. C. Alice can see from where people are clicking. D. Alice can see when people are buying products.

Correct Answer: A

Question 8

Frankie is interested in using the Google Website Optimizer on her site. She has configured her site with three different new landing pages and is ready to use the Google Website Optimizer. Considering that Frankie has three landing pages to review, which type of Website Optimizer test should she use?

A. Multi-variation test B. Multivariate test C. A/B test D. B/A test

Correct Answer: C

Question 9

Robert is experimenting with the Google Website Optimizer but doesn't understand how the tool works. Which of the following best defines how the Google Website Optimizer works?

A. The Website Optimizer is a paid service where Google will revamp Robert's landing page, several pages, or the entire website (for a fee) to improve the overall effectiveness of the site. B. The Website Optimizer tool will scan Robert's website to see where the users are bouncing, where the users are spending more time, and other statistics about the user activity on Robert's website. With this information he can make adjustments for a better ROI. C. The Website Optimizer is a paid service where Google will revamp Robert's landing page, several pages, or the entire website (for a fee) to improve the overall effectiveness of the site. Once the site has been modified, Google will show some users the original content, and some users the new content, to determine which version leads the users to take the desired actions on Robert's site. D. The Website Optimizer tool will show some users the original content, and some users the new content, to determine which version leads the users to take the desired actions on Robert's site.

Correct Answer: D

Question 10

Ronnie has created a mobile phone application that people can download to their mobile phones. The application is a calendaring service that shows people what bands are playing at different nightclubs in their cities. Ronnie would like to target his ads to show only in the evening because that's when people, he believes, are making plans to see different bands. How can Ronnie schedule his Google AdWords ads to run in the evening hours only?

A. Ronnie will click his campaign, select Settings, and select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Edit B. Ronnie will click his campaign, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Create C. Ronnie will click his ad, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Edit D. Ronnie will click his ad, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click create

Correct Answer: A

Question 11

Google determines a quality score to evaluate keyword relevance. The higher the quality score, the better the ad will perform for your site. There are several factors that go into determining your quality score, which include your clickthrough rate, the relevance of your ad text, keyword, and what is the other factor?

A. Negative keywords B. Landing page C. History of Google AdWords D. Domain name

Correct Answer: B

Question 12

Marsha has added the Google Analytics tracking code to her website and she wants to view the source of her web page to see that the code is installed properly. Where should the tracking code be in the source code of her web page?

A. Directly before the </body> tag of her page B. Directly after the </body> tag of her page C. Directly after the </title> tag of her page D. Directly before the </head> tag of her page

Correct Answer: A

Question 13

Lynn would like to track conversions for multiple events on her website. How many conversion actions, also known as transaction types, can Lynn track with the Google AdWords conversion tracking feature?

A. Unlimited B. 30 C. 2 D. 25

Correct Answer: B

Question 14

Marsha wants you to create a Google AdWords report for her business. She has been using Google AdWords for eight months and would like a report that shows statistics for ads that appeared on specific domains or URLs in the Google Content Network. What report should you create for Marsha?

A. Keyword performance report B. Placement performance report C. Ad performance report D. URL performance report

Correct Answer: B

Question 15

You are a Google AdWords consultant to a company that sells magic tricks, stage props, and costumes for theatres. Their website is robust, full of good articles and keywords, and wellorganized. As their new Google AdWords consultant, which one of the following AdWords strategies would you recommend for their different lines of products?

A. Create a campaign based on their products and use placements to target their audience. B. Create one campaign for all of their products to maximize ad exposure. C. Create keywords that are specific to purchasing magic tricks, stage props, or costumes. D. Create separate campaigns for product line: one for magic tricks, one for stage props, and one for costumes.

Correct Answer: D

Google Reporting and Analysis Exam Practice Test - adwords-reporting Exam Practice Test