• Exam Code: C2080-470
  • Exam Name: IBM Unica Campaign V8.5
  • Certification Provider: IBM
  • Corresponding Certification:IBM Certified Specialist
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C2080-470
  • Exam Code: C2080-470
  • Exam Name: IBM Unica Campaign V8.5
  • Updated: Oct 16, 2026
  • No. of Questions: 108 Questions and Answers
  • Download Limit: Unlimited

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IBM C2080-470 Exam Syllabus Topics:

SectionObjectives
Topic 1: Offers and Treatment Management- Treatment rules
  • 1. Contact policies
    • 2. Eligibility rules
      - Offer creation and management
      • 1. Offer versions and lifecycle
        • 2. Offer templates and attributes
          Topic 2: Unica Campaign Architecture and Components- Installation and configuration
          • 1. Deployment models
            • 2. Environment setup requirements
              - Campaign server architecture
              • 1. Platform integration overview
                • 2. System components and services
                  Topic 3: Segmentation and Targeting- Target list generation
                  • 1. Optimization rules
                    • 2. Offer assignment
                      - Audience segmentation techniques
                      • 1. Advanced segmentation rules
                        • 2. Cell creation and management
                          Topic 4: Campaign Design and Flowcharts- Campaign structure
                          • 1. Process box usage
                            • 2. Campaigns, sessions, and flowcharts
                              - Flowchart development
                              • 1. Audience selection and segmentation
                                • 2. Data manipulation and extraction
                                  Topic 5: Performance, Optimization, and Reporting- Campaign optimization
                                  • 1. Resource management
                                    • 2. Run-time optimization techniques
                                      - Reporting and analytics
                                      • 1. Performance metrics interpretation
                                        • 2. Campaign reporting tools

                                          IBM Unica Campaign V8.5 Sample Questions:

                                          A customer is using LDAP and when they synchronize the users they receive an error message on the screen. Which log file would allow the user to capture more detailed logging for this event?

                                          • A. ac_web.log
                                          • B. ac_sess.log
                                          • C. specific log configured under Settings > Configuration --> Platform > security > ldapSynchronization
                                          • D. platform.log
                                          Reveal Solution  Discussion  0

                                          Correct Answer: D  🗳️

                                          Unica Platform needs to be integrated with a Directory Server. What can be done to make this happen?

                                          • A. Use Active Directory or an LDAP solution.
                                          • B. Use the built-in Platform login methods.
                                          • C. Use a Content Server Management solution.
                                          • D. Individual customization with Platform is needed.
                                          Reveal Solution  Discussion  0

                                          Correct Answer: A  🗳️

                                          What JDBC type database driver works with Unica products?

                                          • A. Type 2 JDBC drivers must be used.
                                          • B. Any type 4 and above JDBC drivers can be used.
                                          • C. Type 4 JDBC drivers must be used.
                                          • D. Any certified JDBC drivers that have been tested can be used.
                                          Reveal Solution  Discussion  0

                                          Correct Answer: C  🗳️

                                          For Unica Campaign server to be installed as a Windows service, which directory path needs to be included in the user PATH variable in Windows?

                                          • A. <CAMPAIGN_HOME>\bin
                                          • B. <CAMPAIGN_HOME>\install
                                          • C. <CAMPAIGN_HOME>\conf
                                          • D. <CAMPAIGN_HOME>\security
                                          Reveal Solution  Discussion  0

                                          Correct Answer: A  🗳️

                                          A marketing user has a requirement to create an intermediate table in the flowchart, capturing the audience key and few additional data elements. This data is to be used for further processing downstream in the flowchart. How can the user accomplish this? The user:

                                          • A. will be able to do this with a Snapshot process.
                                          • B. can do so only if Temp Tables are enabled in the flowchart.
                                          • C. should use an Extract process.
                                          • D. needs to use flat files for this functionality.
                                          Reveal Solution  Discussion  0

                                          Correct Answer: C  🗳️

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