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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. You've been running a reach campaign for a CPG client for the past 3 weeks; however, your campaign is underperforming. Here is some information for the performance of your campaign:
You have two images running within same ad set with high CTR
You've set up Facebook, Instagram, and Messenger as your placement
You have a total budget of $10,000 for a 4 week campaign
You've spent a total of $4,834.73 in the past 3 weeks
Instagram placement has an average CPM of $1.24 and Facebook average CPM is $1.16 What changes should you make to your campaign in order to achieve your goal?
(Select the two best options)
Choose ALL answers that apply.

A) Change optimization from standard delivery to accelerated delivery.
B) Change the optimization to daily unique reach.
C) Include Audience Network as additional placement
D) Change the campaign objective to engagement.
E) Add three new images into the ad set

2. What are all the different campaign objectives that you can use a target bid for?
(Select all that apply)
Choose ALL answers that apply.

A) Lead Generation
B) Traffic
C) Store Visits
D) Page Likes
E) App Installs
F) Messages

3. What are all the different aspects of a campaign you can change at the ad set level? (Select all that apply) Choose ALL answers that apply.

A) Ad Type
B) Image
C) Placement
D) Dynamic Creative
E) Offer
F) Audience

4. What strategies should you follow to prepare the marketing campaigns you will launch in 4 months?
Choose only ONE best answer.

A) You should analyze the current customer base so that you can then build a custom audience based on the insights you found.
B) You should analyze the current customer base; understand their behaviors, demographics, and other important information, then build core/saved audiences based on these insights.
C) You should just launch ads to the current customer base. There is no need to launch ads to new audiences.
D) You should analyze the current customer base and fan page in order to launch the campaign in 4 months.

5. You are building your internal team for a new digital marketing department. You've hired 2 community managers and 1 social media manager. You would like for the social media manager to be able to do the following tasks:
* View insights
* See who published as in the Page
* Send messages as the Page
* Publish and manage jobs
* Remove and ban people from the Page
Which role should you assign your social media manager in your Fan Page?
Choose only ONE best answer.

A) Jobs manager
B) Page editor
C) Page moderator
D) Page admin
E) Page moderator

Solutions: