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IBM DemandTec Sales Mastery Test v1 Sample Questions:

1. What capabilities do DemandTec Solutions provide with IBM's Smarter Commerce Market strategy?

A) Digital Marketing Optimization
B) Social Media Marketing
C) Cross Channel Campaign Management
D) Price. Promotion and Product Mix Optimization

2. The target market for DemandTec Deal Management includes retailers with a high degree of vendor funded promotions and a large vendor ecosystem including all but the following retail segments:

A) Grocery Stores
B) Drug Store Chains
C) Department Stores
D) Mass Merchandise

3. Which of the following is not a characteristic of a good DemandTec CP opportunity?

A) Key retail customers make up a disproportionate amount of sales
B) Branded Fast Moving Consumer Goods (FMCG) selling through retail channels
C) Companies not investing heavily in analytics in merchandising and marketing
D) Revenues at least $500 million and trade spend at 15% of revenues

4. What is the typical revenue increase a retailer using DemandTec Promotion Optimization can achieve?

A) 5+%
B) 5-20%
C) 1-12%
D) 1-9%

5. What size retailer is a good target for DemandTec Lifecycle Price Management?

A) Annual revenues greater than $500 Million
B) Annual revenues greater than $50 Million
C) Annual revenues greater than $5 Billion
D) Annual revenues greater than $1 Billion

Solutions: