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IBM M2090-618 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| IBM Analytics Product Knowledge | - Analytics Features for Midmarket - IBM Cognos and Analytics Tools |
| Practical Sales Scenarios | - Solution Alignment - Customer Needs Analysis |
| Sales Mastery Skills and Methods | - Sales Process and Stages - Customer Objection Handling - Value Proposition and Solution Selling |
| IBM Business Analytics Midmarket Sales Fundamentals | - Analytics Solutions Portfolio - Midmarket Analytics Overview |
IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:
Question 1
During a conversation with the Sales Director, you try to uncover areas where your solution could add value in his department. Which question would you ask?
A. How much time do you spend manually aggregating and managing budgets rather than working on strategic initiatives?
B. How do you communicate financial plans and forecasts to other groups in the company such as operations or research and development?
C. What happens when you need to combine information from multiple data sources to produce business reports?
D. Are you able to identify which promotional periods or campaigns were the most productive in converting leads?
Question 2
What is a common pain point for a Finance Department?
A. How do I improve performance, profitability and grow my business?
B. Am I attaining savings and maintaining infrastructure (computers, databases, networks) required to support growth of our business?
C. How do I maximize retention, optimize staffing mix and attain best practice benchmark benefits?
D. Do I fully understand my company's cash flow, ROI, compliance, risk, disclosure and regulatory reporting requirements?
Question 3
What would you look for as an indication that an opportunity is ready to close?
A. The customer is BANT qualified
B. The customer has revealed their business pains
C. The customer indicates the solution being offered balances functionality with affordability
D. The customer has a compelling reason to act
Question 4
The market is shifting to an increased focus on Line of Business buyers. Which shift is NOT happening right now?
A. HR will own and influence over 50% of the of IT budgets
B. IT has a seat at the table to facilitate innovation
C. Marketing will own and influence 50 to 60% of the IT budget
D. Finance will own and influence a high percentage of IT budgets
Question 5
What are the 3 (three) key messages for IBM Cognos Express in the Business Analytics Midmarket?
A. Easy to Use. Easy to Deploy. Easy to Buy
B. Easy to Buy. Easy to install. Easy to Deploy
C. Easy to Install. Easy to Use. Easy to Buy
D. Easy to Deploy. Easy to Start. Easy to Use
Solutions:
| Question 1 Answer: B | Question 2 Answer: D | Question 3 Answer: C | Question 4 Answer: B | Question 5 Answer: C |
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