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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. "LenoxSoft is releasing a critical system change that requires their customers to take action in order to avoid service interruption.
How could they communicate this to all Marketing Cloud Account Engagement prospects?

A) Send Engage emails to all prospect who are opted in.
B) Send a list email to all prospects who are opted in.
C) Send an automated operational email to all prospects.
D) Send an operational email to all prospects.

2. LenoxSoft has an event coming up and wants to have a landing page to collect registrations. They want to create the page using a drag-and-drop experience and don't want to use any HTML or CSS.
How should a consultant recommend setting this up?

A) Create a landing page using the enhanced landing page experience. Use the Marketing Cloud Account Engagement Form component to add a Marketing Cloud Account Engagement form to track submissions.
B) Create a custom layout template in Marketing Cloud Account Engagement that contains form elements. Create a landing page using that template.
C) Create a landing page using the enhanced landing page experience. Use the HTML component to iframe in a Marketing Cloud Account Engagement form to track submissions.
D) Create both a landing page and form using the enhanced landing page experience.

3. Marketing is under pressure to provide their sales team with more leads. A Marketing Cloud Account Engagement administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs).
Which two steps should increase the number of qualified leads being passed to sales?
Choose 2 answers

A) Increase gated content on the website to provide more scoring opportunities.
B) Improve lead qualification efficiency by using automation rules for prospect assignment.
C) Improve prospect data by adding fields to existing forms and making them required.
D) Increase their scoring threshold to give the Sales team the most qualified leads.

4. A Marketing Cloud Account Engagement customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template and importing in HTML from their website to customize the look and feel of their landing pages. When placing a Marketing Cloud Account Engagement form on their Marketing Cloud Account Engagement landing page using this layout template, the form doesn't appear.
What could be the issue?

A) The same layout template on both the form and the landing page was not used.
B) The landing page on a browser with the cookies cleared was not tested.
C) The %%content%% variable tag in the layout template code was missing.
D) The form HTML embed code in the layout template code was not used.

5. What should be used to match users between Salesforce and Marketing Cloud Account Engagement when enabling User sync?

A) Marketing Cloud Account Engagement user ID
B) Salesforce username
C) User email address
D) CRM ID

Solutions: