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This exam measures your ability to accomplish the following technical tasks: design Customer Insights solutions; ingest data into Customer Insights; create customer profiles by unifying data; implement artificial intelligence predictions in Customer Insights; configure measures and segments; configure third-party connections; and administer Customer Insights.
Reference: https://docs.microsoft.com/en-us/learn/certifications/exams/mb-260
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Microsoft MB-260 Exam is a certification exam that is also known as Microsoft Customer Data Platform Specialist (beta). This certification exam is authorized by Microsoft to demonstrate the knowledge of the applicant in the area of Customer Experience Management. This certification exam is designed to test candidates' ability to design and develop Microsoft Office solutions. MB-260 Dumps is the source of the best materials to help you pass the exam easily. The Microsoft MB-260 certification is designed for applicants who work in the area of Customer Experience Management. CEM is a field of study that focuses on improving the overall experience of customers by developing and executing a comprehensive strategy to understand customer needs and behavior and to develop, measure, and manage customer relationships and interactions across all channels.
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| Section | Weight | Objectives |
|---|---|---|
| Create Customer Profiles by Unifying Data | 35-40% | - Configure unified fields, clusters, and IDs - Define matching and deduplication rules - Select source fields for unification |
| Implement AI Predictions | 5-10% | - Configure integrated predictive models - Evaluate churn, recommendation, and lifetime value models |
| Configure Third-Party Connections | 5-10% | - Configure data exports and integration with external systems |
| Ingest Data | 10-15% | - Connect to Microsoft Dataverse and Azure Data Lake Storage - Transform and ingest data using Power Query - Configure incremental and real-time ingestion |
| Configure Measures and Segments | 15-20% | - Build and manage segments using insights and predictions - Create and manage measures |
| Manage Customer Insights – Data | 5-10% | - Create and configure environments - Manage system updates and security |
| Describe Dynamics 365 Customer Insights – Data | 5-10% | - Support for Microsoft Fabric and real-time ingestion support - Describe core Customer Insights - Data capabilities and components - Differences between individual and business account profiles |
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