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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. A client has integrated data from Facebook Ads. Twitter ads, and Google ads in marketing Cloud intelligence. For each data source, the source, the data follows a naming convensions as ...
Facebook Ads Naming Convention - Campaign Name:
CampID_CampName#Market_Object#object#targetAge_TargetGender
Twitter Ads Naming Convention- Media Buy Name
MarketTargeAgeObjectiveOrderID
Google ads Naming Convention-Media Buy Name:
Buying_type_Market_Objective
The client wants to harmonize their data on the common fields between these two platforms (i.e. Market and Objective) using the Harmonization Center. Given the above information, which statement is correct regarding the ability to implement this request?
wet Me - Given the above information, which statement i 's Correct regarding the ability to implement this request?

A) This is not possible as the naming conventions are in different fields (Campaign Name and Placement Name)
B) it is not possible to do this, as the naming conventions are different
C) The client Wi-Fi be able to harmonize only Google Ads and Twitter Ads, as Facebook Ads naming convention contains mufti delimiters.
D) The client will be able to do this and it will require building three patterns.

2. Your client is interested in ingested the below file to a new generic data stream type:

The field 'Meeting Code' was mapped to the main entity key. 'How should the 'Room Number' be mapped?

A) A custom metric and set aggregation to AUTO
B) A separate entity key
C) A custom metric and set aggregation to SUM
D) An attribute of 'Meeting Code'

3. A client's data consists of three data streams as follows:
Data Stream A:

The data streams should be linked together through a parent-child relationship.
Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
The client would like to have a "Site Revenue" measurement.
This measurement should return the highest revenue value per Site, for example:
For Site Key 'SK_C_2', the "Site Revenue" should be $7.00.
When aggregated by date, the "Site Revenue" measurement should return the total sum of the results of all sites.
For example:
For the date 1 Apr 2020, "Site Revenue" should be $11.00 (sum of Site Revenue for Site Keys 'SK_C_1' ($4.00) and 'SK_C_2' ($7.00))

Which options will yield the desired result;

A) Option #1 & Option #4
B) Option #2 & Option #3
C) Option #1 & Option #3
D) Option #2 & Option #4

4. Which Marketing Cloud Intelligence field is considered an attribute and not a "variable"?

A) Geo Location
B) Device Browser
C) Campaign Category
D) Device Category

5. An implementation engineer is requested to integrate the following files:
File A:

File B:

The client would like to link the two files in order to view the two KPIS (Tasks Completed' and 'tasks Assignmed') alongside'Employee Name' and/or 'Squard'.
A Parent-Child configuration was set between the two.
Which two statements are correct?

A) The two files cannot be joined as they hold different dates
B) The two files cannot be Joined as they hold different measurements
C) Any one of the files can potentially be set as the Parent data stream
D) The join can be successful even if "empjd' isn't mapped and employee.name' is mapped to the same entity name in both data streams
E) The two files were uploaded to a different Generic type

Solutions: