• Exam Code: AP-216
  • Exam Name: Marketing Cloud Personalization Accredited Professional
  • Certification Provider: Salesforce
  • Corresponding Certification:Accredited Professional
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Salesforce AP-216 Exam Syllabus Topics:

SectionObjectives
Marketing Cloud Personalization Fundamentals- Core concepts of personalization
- Platform architecture and components
Personalization and Campaign Execution- Campaign setup and delivery
- Experience and content personalization
Data and Audience Management- Segmentation and audience building
- Data collection and ingestion
Measurement and Optimization- Reporting and analytics
- Performance optimization strategies

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. How are anonymous visitors tracked?

A) Marketing Cloud Personalization assigns a unique alphanumeric identifier using a first-party cookie.
B) The customer must assign a unique alphanumeric identifier using a first-party cookie.
C) Marketing Cloud Personalization assigns a unique alphanumeric identifier using a 3rd-party cookie.
D) The browser assigns a 3rd party cookie


2. What is the maximum number of user attributes you can setup per dataset?

A) 250
B) 500
C) 50
D) 100


3. During discovery, a solution architect works with a customer to define which three things before a developer implements the sitemap?

A) ETL Feeds
B) Site Catalog
C) Site Architecture
D) Datasets
E) Attribute Model


4. Which data feed integrates external system data into a user's profile levargaing identity attributes?

A) Interaction feed
B) Identity feed
C) User Feed
D) Catalog Feed


5. What are three areas a business user can apply custom catalog dimensions?

A) Reporting
B) Segmentation
C) Template filtering
D) Recipe exclusions and boosting
E) Campaign targeting


Solutions:

Question # 1
Answer: A
Question # 2
Answer: D
Question # 3
Answer: B,C,E
Question # 4
Answer: C
Question # 5
Answer: A,B,D

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