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Salesforce AP-217 Exam Syllabus Topics:

Salesforce Media Cloud Accredited Professional Sample Questions:

1. Without custom development, with which Ad Serving Platform does Media Cloud integrate?

A) Google Ad Manager
B) Marketing Cloud Intelligence
C) Inventory
D) Facebook Ads Manager

2. Which two actions take place, when an insertion order is created and submitted in Media Cloud Advertising Sales Management (ASM)?
Choose 2 answers

A) Order flow is initiated for asset creation and billing
B) Order is submitted to Industries Order Management
C) Order is submitted to B2B Commerce Order Management
D) The orchestration plan is created and can be viewed

3. What are two roles of Marketing Cloud Intelligence in Media Cloud?
Choose 2 answers

A) Acts as a data lake for customer data insights
B) Campaign performance using Media Cloud and Ad Server data
C) Acts as a customer data platform
D) Campaign reporting using Media Cloud and Ad Server data

4. A Consultant needs to see the performance trend of the ad inventory sold in June of the last five years and use this information as input for campaigns next June.
Which two optional add-on Salesforce reporting components can be coupled with Media Cloud Advertising Sales Management (ASM) to gather, correlate, and present historical ad campaigns data for better decision making at the beginning of the sales cycle?
Choose 2 answers

A) CRM Analytics
B) Marketing Cloud Intelligence
C) Ad Manager
D) Tableau

5. An Administrator is mapping a user to Media Cloud personas. In the current role, the user builds media plans from request for proposals (RFPs), reviews past performance to gain insights, and proposes proactive solutions.
To which persona should the user be mapped?

A) Yield Manager
B) Designer
C) Media Planner
D) Ad Ops

Solutions: