- Exam Code: PDT-101
- Exam Name: Essentials of Pardot for Digital Marketers (PDT-101日本語版)
- Certification Provider: Salesforce
- Corresponding Certification:Salesforce Pardot Specialist
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Who should take the PDT-101 exam
Salesforce Pardot for Digital Marketers PDT-101 Exam certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as a Salesforce Certified Pardot Specialist. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Salesforce Pardot for Digital Marketers PDT-101 Exam certification provides proof of this advanced knowledge and skill. If Candidates should have two to six months of experience building Marketing Workflows with Pardot Platform and on a similar technology platform then he should take this exam.
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Salesforce Pardot for Digital Marketers PDT-101 Exam
Salesforce Pardot for Digital Marketers PDT-101 Exam is related to Salesforce Certified Pardot Specialist Certification. This exam measures the Candidate knowledge and ability in how to effectively design, build, implement Marketing Workflows and Pardot-Generated Report to make Data-driven decisions. Digital Marketers, Email Marketers, and IT Managers usually hold or pursue this certification and you can expect the same job role after completion of this certification.
Reference: https://www.salesforce.com/content/dam/web/en_us/www/documents/classes/ds-pdt101.pdf
Salesforce PDT-101日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Automation and Lead Nurturing | 25% | - Automation rules and completion actions - Page actions and custom redirects - Engagement programs and drip campaigns - Form handlers and landing pages |
| Salesforce Integration | 20% | - Bi-directional data synchronization - Campaign and lead/contact sync - Pardot-Salesforce connector configuration - Custom field mapping and sync rules |
| Pardot Administration and Overview | 15% | - Pardot account setup and navigation - Recycle bin and data governance - User management, roles, and security - Email domains and authentication |
| Email Marketing and Content | 15% | - Email performance reporting - Dynamic content and A/B testing - Email deliverability and compliance - Email templates and personalization tags |
| Reporting and Analytics | 10% | - Visitor and prospect activity reports - Pardot campaign and ROI reporting - Integration with Salesforce reports |
| Prospect and List Management | 15% | - Static, dynamic, and test lists - Prospect records and visitor tracking - Segmentation rules and filters - Scoring and grading models |
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