Achieve the CRT-550 Exam Best Results with Help from Salesforce Certified Experts [Q173-Q194]

Achieve the CRT-550 Exam Best Results with Help from Salesforce Certified Experts

Provide CRT-550 Practice Test Engine for Preparation

The benefit in Obtaining the CRT-550 Exam Certification

If the Candidate has the desire to move up to a higher-paying position in an organization. This certification will help as always.
When an organization hiring or promotion an employee, then the decision is made by human resources. Now while Candidate may have an IT background, they do their decisions in a way that takes into record many different factors. One thing is candidates have formal credentials, such as the Service Cloud Consultant.
After completing the Salesforce Certified Marketing Cloud Consultant certification Candidate becomes a solid, well-rounded Salesforce Certified Marketing Cloud Consultant.
A candidate might have incredible IT skills. Employers that do the hiring need to make decisions based on limited information and as it always. When they view the official Salesforce Certified Marketing Cloud Consultant certification, they can be guaranteed that a candidate has achieved a certain level of competence.

NEW QUESTION 173
Which two statements about a database of record are correct?
Choose 2 answers:

A. A database of record is a centralized storage repository of data about objects or people
B. A database of record is system in which subscriber's status is maintained
C. A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber
D. A database of record is any database that contains subscriber data

Answer: A,B

NEW QUESTION 174
Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.
Which two reasons could be the cause?
Choose 2 answers

A. Email Address was used as Subscriber Key
B. ContactID was used as Subscriber Key
C. Individual Level Tracking was not selected in Marketing Cloud Configuration
D. Synchronized Data Sources only push data every 15 minutes

Answer: A,C

NEW QUESTION 175
A company collects subscriptions on its websites. It does the following:
* Compiles that subscription list in a database in the website content Management System (CMS).
* Posts this encrypted list to Marketing Cloud nightly at 11 p.m.
* Uses Marketing Cloud as the database of record.
* Sends up to five emails a week based on subscriber engagement with prior sends.
What automation sequence (excluding waits) should cover these requirements?

A. File Transfer > Import File > Measures > Send Email
B. File Transfer > Data Extract > Filters > Send Email
C. File Transfer > SQL Query > Measures > Send Email
D. File Transfer > Import File > SQL Query > Send Email

Answer: D

NEW QUESTION 176
Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take to create Send Classifications? Choose 2 answers

A. Define a Sender Profile
B. Define custom Reply Mail Management
C. Define a Subscriber-specific From Name
D. Define a Delivery Profile

Answer: A,D

NEW QUESTION 177
Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.
Which two steps should they include to accomplish this journey?

A. Create a Data Relationship in Email Studio to relate the two data extensions.
B. Configure activities within Automation Studio to update the purchase data.
C. Use Data Designer in Contact Builder to relate the two data extensions.
D. Utilize Entry Data on a Decision Split within Journey Builder.

Answer: C,D

NEW QUESTION 178
Northern Trail Outfitters and its subsidiaries use Sales Cloud and Marketing Cloud to send customers frequest email communications of new products and updates on their portfolios. They have noticed the messages and branding being sent varies greatly and would like to create a bether customer experience.
What extension product should be considered to unify the messaging and branding of these communications while still allowing personalization and timing of campaigns?

A. Distributed Marketing
B. Einstein Content Selection
C. Marketing Cloud Connect
D. Distributed Sending

Answer: D

NEW QUESTION 179
Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000
What should they be aware of with respect to sender reputation?

A. They should send at least 250,000 messages per month to maintain their sender reputation.
B. They should have one dedicated IP address for every 100,000 messages send per month.
C. They should have a shared IP since their volume is under 500,000 messages per month.
D. They should have one SAP for transactional sends and another for commercial sends.

Answer: A

NEW QUESTION 180
Northern Trail Outfitters wants a simple segmentation strategy for identifying subscribers for their emails.
What solution should they use?

A. Attribute group in Contact Builder for segmentation
B. Relational data extensions with primary keys to match subscribers with their data
C. Data Extension Entry Source in Journey Builder with a filter
D. List model and Groups in Single Send Journeys

Answer: D

NEW QUESTION 181
Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement?
Choose 2 answers

A. Marketing Cloud Regional or Local Administrator
B. Marketing Cloud Email Marketing Manager
C. Marketing Cloud Administrator
D. Marketing Cloud Channel Manager

Answer: C,D

NEW QUESTION 182
Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest-value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should they use to create an audience for this campaign? Choose 3 answers

A. Ages in Household
B. Proximity to Store
C. Lifetime Purchase Value
D. Last Purchase Date
E. Conversion Rate

Answer: C,D,E

NEW QUESTION 183
Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)

A. Define the subscriber key as a unique value that does not relate to a specific channel.
B. When using an external database of record, utilize that system's identifier as the contact key.
C. Regularly merge duplicate contacts to keep tracking data accurately.
D. Configure Contact Builder to automatically generate a unique subscriber key.

Answer: A,B

NEW QUESTION 184
What is a correct statement about a database of record? Choose 2 answers

A. A database of record is a centralized storage repository of data about objects or people.
B. A database of record is a system in which a subscriber's status is maintained
C. A database of record is any database containing subscriber data.
D. A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber.

Answer: A,B

NEW QUESTION 185
A customer wants to create a mobile app that requires users to log in or register before accessing their dat
a. Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?

A. All mobile app users will create additional Contacts in Marketing Cloud.
B. User device data is unavailable in Contact Builder for up to 48 hours.
C. Newly registered users will create additional Contacts in Marketing Cloud.
D. Existing users will create additional Contacts in Marketing Cloud.

Answer: C

NEW QUESTION 186
Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?

A. Import Activity > Decision > Journey Activities
B. Query Activity > Data Extension Entry Source > Journey Activates
C. Query Activity > API Event > Automation Studio Activities
D. Salesforce Entry Event > Query Activity > Automation Studio Activities

Answer: B

NEW QUESTION 187
What are data extension data retention policies?

A. Settings to define when a data extension or the data within the data extension is deleted.
B. Settings to "soft" delete all data in a Data Extension so there is no data loss.
C. Settings to control when a data extension creates a back-up of the data it contains.
D. Settings to prevent users from deleting a Data Extension created by another user.

Answer: A

NEW QUESTION 188
An existing triggered send needs to be updated with new content
Select the correct sequence

Answer:

Explanation:
Pause message interaction, Edit message content, Publish changes, Start triggered email interaction

NEW QUESTION 189
A company collects subscriptions on its website. It does the following:
* Compiles that subscription list in a database in the website Content Management System (CMS).
* Posts this encrypted list to Marketing Cloud nightly at 11 p.m.
* Uses Marketing Cloud as the database of record.
* Sends up to five emails a week based on subscriber engagement with prior sends.
Which automation sequence (excluding waits) should cover these requirements?

A. File Transfer, Import, Measures, Sends
B. File Transfer, Query, Measures, Sends
C. File Transfer, Data Extract, Filters, Sends
D. File Transfer, Import, Query, Sends

Answer: D

NEW QUESTION 190
A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?

A. A parent business unit for each franchise owner
B. One parent business unit and a child business unit for franchise owners.
C. One business unit.
D. One parent business unit and a child business unit for each franchise owners

Answer: B

NEW QUESTION 191
A consulting has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed.
Which import type should be used?

A. Update Only
B. Add Only
C. Overwrite
D. Add/Update

Answer: D

NEW QUESTION 192
Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE).
* The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value.
* A Customer Reference DE is updated daily and holds subscriber information.
* The third DE is populated by a file sent to the SFTP after five days If the customer has not purchased the abandoned items.
* The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address.
* If the web analytics file is empty, NTO does not want the automation to finish running.
Which order of activities should be used to fulfill this requirement?

A. File Drop Automation > Import File Activity > Verification Activity > Query Activity for file one >
Query Activity for file two > Data Extension Entry
B. Scheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
C. Scheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
D. File Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two

Answer: A

NEW QUESTION 193
Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers who belong to a specific publication list.
Which Data View could they use to achieve this?