[Dec-2024] Latest Marketing-Cloud-Advanced-Cross-Channel Exam Dumps for Pass Guaranteed
Reliable Accredited Professional Marketing-Cloud-Advanced-Cross-Channel Dumps PDF Dec 04, 2024 Recently Updated Questions
NEW QUESTION # 14
What does Einstein copy Insight take into account,(Select 3 answer)
- A. spelling and punctuation errors
- B. emotional tone of subject line
- C. Frequently used phrases in subject line
- D. engagement data
Answer: B,C,D
Explanation:
Einstein Copy Insights in Salesforce Marketing Cloud uses natural language processing to analyze the effectiveness of email subject lines. It considers:
* A. Frequently used phrases in subject lines: To identify trends and common phrases that resonate with audiences.
* C. Emotional tone of subject lines: To gauge the emotional impact and appeal of the language used.
* D. Engagement data: To correlate specific phrases or tones with higher engagement rates, thus providing insights into what works best in subject lines.
NEW QUESTION # 15
What is true for behavioral triggers. Multiple select.
- A. they cannot be modified
- B. need collect tracking code
- C. need catalog data
Answer: B,C
Explanation:
Behavioral triggers in Salesforce Marketing Cloud are used to respond to specific customer behaviors by sending automated messages based on actions taken by users. For these triggers to function correctly, they:
* B. Need collect tracking code: This is necessary to track user behaviors on websites or in apps, which then inform the behavioral triggers.
* C. Need catalog data: This information is essential to personalize the messages based on the specific items or services that the customer interacted with, enabling more targeted and relevant communications.
NEW QUESTION # 16
You are getting an error while trying to make an inbox message as inactive. What could be the possible reason.
- A. The message is already scheduled/active
- B. Some automation activity is using the inbox message
- C. The message has already been sent. (once started to send cannot mark as inactive)
Answer: A
Explanation:
When attempting to make an inbox message inactive in Salesforce Marketing Cloud, a common issue arises if:
* B. The message is already scheduled or active: If an inbox message is currently scheduled for sending or is active, it cannot be marked as inactive until it completes its schedule or is manually stopped. This ensures the integrity of scheduled or ongoing campaigns.
NEW QUESTION # 17
What will you to send a real time email to a customer with a dynamic buy link when available stock goes below 50? Select 2.
- A. Journey api
- B. Rest api
- C. Email soap api
- D. Transactional messaging api.
Answer: B,D
NEW QUESTION # 18
What is true about shared entry event.
- A. It cannot be modified.
- B. Yon can use filter for entry audience segregation.
- C. Data extension created by it can be modified.
Answer: B
Explanation:
In Salesforce Marketing Cloud, a Shared Entry Event allows for the use of a single entry event across multiple journeys. This feature supports the use of filters to segment the entry audience, enabling precise targeting based on specific criteria defined in the filter. This capability enhances flexibility and efficiency in managing multiple journeys that cater to different segments of your audience based on shared criteria.
NEW QUESTION # 19
In which section can you define fatigue rules to restrict a user from being recommended same content multiple times
- A. Einstein copy insights
- B. Einstein engagement scoring
- C. Einstein content selection
Answer: C
Explanation:
In Salesforce Marketing Cloud, fatigue rules are set within Einstein Content Selection. These rules prevent overexposure of the same content to a user, enhancing content relevance and user experience by ensuring content variety across engagements.
NEW QUESTION # 20
Where to create topic profiles in command center?
- A. command center
- B. social automate
- C. social admin
Answer: C
NEW QUESTION # 21
What data is there in mobile connect demographics, select3
- A. channel
- B. City
- C. First name
- D. Region
- E. Email
Answer: B,C,D
Explanation:
In MobileConnect, demographic data can include a variety of information about the users. The types of data available include:
* A: City: Information about the user's city can be part of the demographic data collected.
* B: Region: This includes broader geographic details such as state or province.
* D: First Name: Personal information such as the user's first name is also typically collected as part of demographic data.
NEW QUESTION # 22
28, Whit are the functionalities of ad studio. Select multiple.
- A. tiktok user match.Ez
- B. Iinkedin Company match.
- C. facebook advanced match.
- D. myspace user match.
- E. linkedin user match.
Answer: B,C,E
NEW QUESTION # 23
What is true about contact data and journey data.
- A. Contact data is static and journey data is updated data
- B. Journey data is static and contact data is updated data.
Answer: B
NEW QUESTION # 24
How does social studio unify anonymous and known identities?
- A. social networking
- B. Deterministic matching
Answer: B
Explanation:
Social Studio unifies anonymous and known identities primarily through deterministic matching. This technique uses definite, unique identifiers (like email addresses, usernames, or phone numbers) that are associated with social media profiles and other customer data sources. By matching these identifiers, Social Studio can merge and maintain a unified view of a customer's interactions across different platforms, effectively linking anonymous browsing data with known customer profiles. This process ensures that the insights derived from social interactions are accurately attributed to the correct individual, enhancing the relevance and personalization of marketing efforts.
NEW QUESTION # 25
How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple
- A. Orchestration
- B. Data aggregation
- C. Unified customer profile
Answer: A,B,C
Explanation:
Real-Time Interaction Management (RTIM) in Salesforce Interaction Studio (IS) enhances marketers' ability to deliver personalized content by:
* A. Orchestration: Managing and coordinating customer interactions across various channels in real-time, ensuring consistent and contextually relevant communication.
* B. Data aggregation: Collecting and synthesizing data from various sources to provide a comprehensive view of customer interactions, preferences, and behaviors.
* C. Unified customer profile: Creating a single, cohesive profile for each customer by integrating data from multiple touchpoints and data sources, allowing for more targeted and personalized marketing strategies.
NEW QUESTION # 26
how many activities recommended in a journey canvas.(150-200)
- A. 0
- B. 1
- C. 2
- D. 3
Answer: A
Explanation:
In Salesforce Marketing Cloud, when designing a journey within Journey Builder, it's recommended to limit the number of activities in a single journey canvas to around 50. This number balances complexity and manageability, ensuring that the journey remains effective and performant without becoming too cumbersome to maintain or update.
NEW QUESTION # 27
You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?
- A. Inbox message is replaced for existing usef s and deleted for users who do not eixist.
- B. the inbox message is replaced only for users who do not exist:
- C. inbox message Is replaced for users who read the first message.
- D. the inbox message is replaced for all user.
Answer: A
NEW QUESTION # 28
Where to create topic profiles in command center?
- A. social admin
- B. command center
- C. social automate
Answer: B
Explanation:
Topic profiles in Salesforce's Command Center are created directly within:
* A: Command Center. This platform serves as the central hub for managing and visualizing real-time data streams, including social media topics. By creating and configuring topic profiles here, users can effectively monitor and analyze specific content relevant to their business needs directly from the Command Center dashboard.
NEW QUESTION # 29
You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?
- A. Inbox message is replaced for existing usef s and deleted for users who do not eixist.
- B. the inbox message is replaced only for users who do not exist:
- C. inbox message Is replaced for users who read the first message.
- D. the inbox message is replaced for all user.
Answer: A
Explanation:
Using the replace inbox message feature in Salesforce Marketing Cloud, when your audience has changed and some of the contacts who received the first message no longer exist, the handling is as follows:
* D: Inbox message is replaced for existing users and deleted for users who do not exist. This ensures that only current, valid users receive the updated message, maintaining the relevance and accuracy of your marketing communications.
NEW QUESTION # 30
What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)
- A. Content
- B. Product
- C. banner
Answer: A,B,C
NEW QUESTION # 31
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