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SAP Marketing Cloud Implementation Certification Exam Topics:
| Topic Areas | Topic Details, Courses, Books | Weighting |
|---|---|---|
| Commerce Marketing | Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios. Help Commerce Marketing | < 8% |
| Integration and Data Upload | Explain the concepts when integrating SAP Marketing Cloud with other solutions like Cloud for Customer,SAP Commerce Cloud etc. Additionally Know how to monitor integration errors, the available standard integration scenarios. Set up integration scenarios, and the ways to integrate ERP in context of Marketing Resource Management. C4H260 (SAP MARKETING CLOUD 1902) | 8% - 12% |
| Analytics and Reporting | Explain the benefits of the behavior insight application, the benefits of white space analysis, the capabilities of the Marketing Executive Dashboard, the concept of CDS Views, the BusinessObjects Cloud related analytics, embedded analytics, extensibility of CDS views and queries in embedded analytics, and Insight for Sales. Help Analytics | < 8% |
| Dynamic Customer Profiling | Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record, sentiment engagement, Predictive Studio, and Score Builder capabilities. C4H260 (SAP MARKETING CLOUD 1902) | > 12% |
| Lead and Account Based Marketing | Describe Contact-Lead-Opportunity process; Explain the Account Based marketing; Dxplain the process of defining a new lead stage, data replication between SAP Marketing Cloud and SAP Cloud for Customer, and success reporting. Leads and Accounts | < 8% |
| Extensibility | Explain varous extensibility options and ways to implement them C4H260 (SAP MARKETING CLOUD 1902) | 8% - 12% |
| Administration Tasks | Setup Marketing Permissions Checks and configure workflows for business objects; explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs. C4H260 (SAP MARKETING CLOUD 1902) | 8% - 12% |
| Segments, Campaigns and Journeys | Explain the technical foundation of segmentation, the core features of Segmentation modelling, and compare the types of target groups. Explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content, the options available for executing campaigns. Set up Marketing permissions, suppression rules and marketing areas. C4H260 (SAP MARKETING CLOUD 1902) | > 12% |
| Onboarding and getting started | Explain the components, roles and authorizations and actions implelented in 2 tier landscape of Marketing Cloud C4H260 (SAP MARKETING CLOUD 1902) | 8% - 12% |
NEW QUESTION 27
Which business contexts support enhancements of the SOAP APIs? (3)
- A. Marketing: Corporate Account
- B. Marketing: Contact
- C. Marketing: Product Category
- D. Marketing: Interaction Product
- E. Marketing: Interaction
Answer: A,B,E
NEW QUESTION 28
Which SAP C/4HANA solution should you use to plan budget for lead-generating activities?
- A. SAP Marketing Cloud
- B. SAP Demand Forecasting
- C. SAP Service Cloud
- D. SAP Sales Cloud
Answer: A
NEW QUESTION 29
Augmented Lead Context provides a sales representative with additional context about the lead. What object that is transferred along with the Lead provides the information about the product?
- A. Predecessor Interaction
- B. Lead Score
- C. Business Partner
- D. Campaign
Answer: A
NEW QUESTION 30
What are some features of the Marketing Cloud integration inbound integration with social media?
- A. Load and analyze social media data from Facebook and Twitter
- B. Sentiment engagement analysis
- C. All of these
Answer: C
NEW QUESTION 31
Which apps would you use to assign a custom view in segmentation and move to production?
- A. Add Custom View, Marketing Extensibility, Export Software Collection
- B. Import Data, Marketing Extensibility Status, Export Software Collection
- C. Import Data, Marketing Extensibility, Export Software Collection
- D. Add Custom View, Marketing Extensibility Status. Export Software Collection
Answer: A
NEW QUESTION 32
Which of the following options need to be considered before you use the data migration templates? (Select 2)
- A. There is a template available for each object that allows tool-supported migration
- B. You can upload the data only once
- C. For each object to be migrated, the CSV fields must be mapped to the fields in the system
- D. You do NOT need to know the definitions of each of the fields
Answer: B,C
NEW QUESTION 33
In what Ul can you show data fields from Custom Business Objects?
- A. Contact list
- B. Corporate account list
- C. Contact profile
- D. Segmentation models
Answer: D
NEW QUESTION 34
You want to enter the estimated spend for creative and agency costs for your pirinting campaign. Where can you do this?
- A. In the Spend tab of the Campaign app
- B. In Quick Campaign Spend app
- C. In Performance tab of the Campaign app
- D. In the Additional Data tab of the Accounts tab
Answer: A
NEW QUESTION 35
What are some of the features that use permissions in SAP Marketing Cloud? (3)
- A. Communciation categories
- B. Success measurement
- C. Push notification affinity
- D. Landing pages
- E. Campaign execution checks
Answer: A,D,E
NEW QUESTION 36
For which extensions do you need to maintain a business context? (2)
- A. Custom business object
- B. Custom logic
- C. Custom view
- D. Custom field
Answer: B,D
NEW QUESTION 37
Predictive Studio offers facility to
- A. define the details needed for the scenario
- B. create a predictive model
- C. select a predictive scenario
- D. All of these
Answer: D
NEW QUESTION 38
What task can you perform in the Production System?
- A. Performing user acceptance tests
- B. Assign business roles to the users
- C. Creating custom Business Objects
- D. Changing the configuration via Manage Your Solution
Answer: B
NEW QUESTION 39
You are using A/B testing feature of campaign management to maximize the efficiency of your e-mail campaigns. Which criteria determine the winner during A/B testing? (2)
- A. Top categories
- B. Sentiment score
- C. Unique click rate
- D. Rate of opened messages
Answer: C,D
NEW QUESTION 40
Your customer wants to delete consumer information from SAP Marketing Cloud that was collected via one specific source system. Consumer information from other sources can remain in the Best Record in SAP Marketing Cloud. Which application jobs do you need to execute? (2)
- A. Contacts: Delete Flagged Contacts
- B. Contacts: Flag Contact IDs for Deletion
- C. Contacts: Flag Contacts for Deletion
- D. Contacts: Delete Flagged Contact IDs
Answer: B,D
NEW QUESTION 41
How does SAP Analytics access SAP Marketing Cloud data?
- A. Through replication from Marketing Data to SAP Customer Data Cloud, which then replicates to Analytics
- B. Through CDS-views (Core Data Services), with no need for replication
- C. Through a nightly job that transfers data from the Marketing Cloud to SAP Analytics
- D. Through replication from Marketing Data to the Analytics tool
Answer: B
NEW QUESTION 42
Your customer's marketers are each responsible for different markets/countries and should only have access to the contacts they are responsible for.
How can you implement this data access control?
- A. Maintain the communication user
- B. Maintain the business roles
- C. Maintain the certificate trust list
- D. Maintain the communication arrangement
Answer: B
NEW QUESTION 43
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SAP Marketing Cloud Implementation Certification Exam Details:
| Exam Price | $550 (USD) |
| Schedule Exam | SAP Training |
| Exam Code | C_C4HMC92 |
| Passing Score | C_C4HMC92 - 64% |
| Reference Books | C4H260 Bus.Admin.Tasks&Data Import Integr.&Analyz.Google AdWords Integration Guide Onboarding Guide Extensibility Guide Help Analytics Help Marketing and Performance Help Commerce Marketing Leads and Accounts Help Leads&Account Based Mark. |
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