Jul-2023 Pass Your Marketing-Cloud-Administrator Exam at the First Try with 100% Real Exam
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NEW QUESTION # 82
Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content?
- A. Einstein Email Recommendations
- B. Content Builder
- C. Einstein Send Time Optimization
- D. Audience Builder
Answer: A
NEW QUESTION # 83
What is Setup Assistant?
- A. Support service allowing the outsourcing of repetitive admin tasks
- B. A prioritized account configuration checklist
- C. A search within Help and Training limited to configuration documents
- D. A dashboard containing key metrics for the business unit
Answer: B
NEW QUESTION # 84
A Marketing Cloud Administrator noticed a File DropAutomation has been falling on the Import File activity.
The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds what should the admin do to fix the issue?
- A. Make sure the files placed on the correct subfolder within the SFTP
- B. Make sure the team has a date stamp to avoid duplication
- C. use %%FILENAME_FROM_TRIGGER%% in the Import File Activity
- D. Use the exact file name used for the trigger in the Import File Activity
Answer: C
NEW QUESTION # 85
Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?
- A. Single Sign on Authentication
- B. IP Whitelisting
- C. Field Level Encryption
- D. Advanced Audit Trail
Answer: B
NEW QUESTION # 86
Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user recently reported the data coming from Sales Cloud is NOT up to date.
Where should the Marketing Cloud admin begin troubleshooting?
- A. Contact Builder > Synchronized Data Extensions
- B. Email Studio > Synchronized Data Extensions
- C. Contact Builder > Data Sources
- D. Automation Studio > File Transfers
Answer: C
NEW QUESTION # 87
Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a customer alter an online purchase is made.
What feature could be used to solicit website feedback without navigating away from the email?
- A. Email Form Content Block
- B. CloudPage forms Content Block
- C. Reference Content Block
- D. Dynamic Content Block
Answer: B
NEW QUESTION # 88
A new employee is hired into the role of marketing analyst. This user should have access to all tracking data in Marketing Cloud, but no access to any send activities.
Which two default User Roles should be applied to this new user which provides this access to all channels, keeping the principle of least privilege in mind?
- A. Analyst and Marketing Cloud Viewer
- B. Content Creator and Marketing Cloud Viewer
- C. Data Manager and Analyst
Answer: C
NEW QUESTION # 89
Northern Trail Outfitters wants to set up their Send Log data extension Which three considerations should be made for long term success?
Choose 3 answers
- A. Set the period to a fixed date in the Data Retention Policy
- B. Apply an appropriately-scoped Data Retention period
- C. Add custom fields not included in the Send Log Template
- D. Log attribute data necessary for auditing communications
- E. Log all variable data captured in emails at send time
Answer: B,C,D
NEW QUESTION # 90
Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed several week-end ago, but continue to receive NTO's daily digest at their old address. NTO's Marketing cloud Admin has confidently deleted them from present in the appropriate data extension.
What consideration could account for this behavior?
- A. The email address in All Subscribers is prioritized.
- B. Contact Builder was not configured properly.
- C. The data extension was not configured as sendable.
- D. Data retention settings were incorrect in the data extension.
Answer: A
NEW QUESTION # 91
Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
* Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?
- A. Email Send Report
- B. Campaign Email Tracking Report
- C. Account Send Summary Report
- D. Email Performance Over Time Report
Answer: C
NEW QUESTION # 92
A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key.
Which import type could the admin use instead?
- A. Add Only
- B. Overwrite
- C. Update Only
- D. Add and Update
Answer: B
NEW QUESTION # 93
A Marketing manager requests to receive an email, once a week, with high-level metrics in a standard format. Specifically the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete the request?
- A. Automation studio: Create a Query Activity to query data from the "Sent" Data view, then use an Email activity to activate the sending of the data.
- B. Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.
- C. Automation Studio: Create a Report Activity to run every seven days.
- D. Email Studio: Select "Account Send Summary" in Tracking Reports and schedule a weekly report to be sent.
Answer: D
NEW QUESTION # 94
A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM) variable string to links in emails.
What functionality would allow this?
- A. Web Analytics Connector
- B. Web and Mobile Analytics
- C. Personalization Builder
- D. Advertising Studio
Answer: A
NEW QUESTION # 95
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.
What action should NTO take?
- A. Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.
- B. Create a user-initiated message to logged-in customers to send once the website is restored.
- C. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
- D. Create and send an apology email that includes a discount for a future purchase to all customers
Answer: B
NEW QUESTION # 96
Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a file transfer Activity to decrypt the file.
What would the decrypted data be after the File Transfer Activity completes?
- A. Original SFTP folder
- B. Selected SFTP folder
- C. Safehouse
- D. Target Data Extension
Answer: B
NEW QUESTION # 97
During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
* Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.
* Contact records will be augmented by relational data tables via Contact Builder.
* The customer data file will contain 5M records with 40+ attributes.
* One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.
* A customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?
- A. Data extensions support Customer ID to be used as Subscriber Key.
- B. Data extensions can store HTML code as an attribute.
- C. Data extensions are necessary for Contact Builder
- D. Data extensions allow for add/update Import activity.
Answer: C
NEW QUESTION # 98
A Marketing Cloud Admin has noticed a File Drop Automation has been failing on the import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer_import_. The import is configured to look for a file named customer_import_%%Year%%%%Month%%%%Day%%.csv, however, the admin notices the filenames include seconds and milliseconds.
How should the admin fix the issue?
- A. Make sure the file is placed on the correct subfolder within the SFTP
- B. Use the exact filename used for the trigger in the import File Activity
- C. Make sure the filename has a date stamp to avoid duplication
- D. Use %%FILENAME_FROM_TRIGGER%% in the import File Activity
Answer: D
NEW QUESTION # 99
A Marketing Cloud admin is configuring the MarketingCloud data model for the first time. Journey Builder with of messages being sent to customers, based on if there has been an order or not. There are two existing data model Orders:
- Customers contains information about subscribers including Email Address, First Name, Last name.
- Orders contains information about the orders and includes the unique identifier of the customer In which two ways should the admin configure Data Designer to allow this data to be used within a Journey?
Choose 2 answers
- A. Link the Orders data extension to the Customers data extension using a One-to-Manyrelationship
- B. Link the Orders data extension to the Customers data extension using a Many-to-Many relationship
- C. Link the Customers data extension to the data model using Email Address
- D. Linkthe Customers data extension to the data model using Customer ID
Answer: A,D
NEW QUESTION # 100
A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly.
What should the admin confirm about the data extension?
- A. The data extension is located in the Salesforce Data Extensions folder.
- B. The wind relationship links SubscriberKey to Subscribers on Email Address
- C. The triggeredSendDataExtension data extension template was used.
- D. The data extension is located in the Synchronized Data Extensions folder.
Answer: A
NEW QUESTION # 101
A Marketing Cloud admin to create custom roles for their business process.
What should be taken into consideration to accomplish this?
- A. Custom roles can only be edited by the user who created the role initially.
- B. Custom roles are available on their Marketing Cloud account.
- C. Custom roles override an individual user's granular permission assignments.
- D. Custom roles are only available within the business in which they were created.
Answer: C
NEW QUESTION # 102
A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet.
Individuals should only be allowed to enter once, and the winner will be selected randomly.
All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.
Which two components are appropriate for this solution?
Choose 2 answers
- A. Microsite with Web Collect to store entrants on a data extension.
- B. Microsite with Smart Capture to store entrants on a data extension.
- C. Data Extension with double opt-in status defined.
- D. Send Email Activity with a link to a subscription center.
Answer: B,C
NEW QUESTION # 103
A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been selected.
Which two settings should be selected before the admin can configure the Holdback percentage?
Choose 2 answers
- A. Winner evaluation
- B. Data Extension entry source
- C. Journey re-entry settings
- D. Run Once schedule type
Answer: A,D
NEW QUESTION # 104
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Obtaining the Salesforce Marketing Cloud Administrator certification is an excellent career move for professionals who want to demonstrate their expertise in managing and administering the Salesforce Marketing Cloud. The certification is recognized globally and is highly valued by employers in the marketing industry. The certification demonstrates that the individual has the skills and knowledge needed to manage the Salesforce Marketing Cloud effectively, which can lead to increased career opportunities and higher earning potential.
The Salesforce Certified Marketing Cloud Administrator certification exam covers a wide range of topics, including email marketing, mobile marketing, social media marketing, and data management. It is intended for professionals who are responsible for managing and executing marketing campaigns on the Salesforce Marketing Cloud platform.
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