000-474 Exam Training Practice Tests (IBM Tealeaf Customer Experience Management V8.7, Business Analysis)]

Question 1

An analyst for a credit card company has created a business process scorecard for their card application. After allowing the scorecard to collect information, the results are as follows:

How should the analyst modify the scorecard?

A. Change step 2 to include step 1 as a condition B. Change step 6 to include step 5 as a value C. Change step 6 to include step 5 as a condition D. Change step 2 to include step 1 as a value

Correct Answer: A

Question 2

Following customer reports of an error on the web site, a hit attribute is created to look for the error text "Error 500 - try again later" in the response on every page. Management has requested a report on the number of sessions affected by the error. This requires creating an event with the above hit attribute as the condition and a value type of "Count Only". Which tracking option should be selected for this event?

A. First Per Session B. Final Value C. Cumulative Value D. Every Occurrence

Correct Answer: A

Question 3

An event modeler is tasked with tracking customers who did not complete their purchase because they received a 404 error. The modeler already configured two events on the system. Event 1 tracks sessions where a 404 error was encountered. Event 2 tracks customers that have completed a purchase. Which condition should the modeler use to build a new event that tracks customers who received a 404 error and did not complete their purchase?

A. The occurrence of Event 1 and the non-occurrence of Event 2 B. The occurrence of Event 2 and the non-occurrence of Event 1 C. The non-occurrence of Event 1 and the non-occurrence of Event 2 D. The occurrence of Event 1 and the occurrence of Event 2

Correct Answer: A

Question 4

An event modeler has created a new event that fires at the end of a session. Which would NOT receive a value?

A. A sequence event B. A hit attribute C. A distance event D. A session attribute

Correct Answer: B

Question 5

An event modeler creates an event to look for an application specific error message in the Response. When should this event be evaluated?

A. End of Session B. Last Hit C. Every Hit D. First Hit of Session

Correct Answer: C

Question 6

What are session attributes defined as?

A. System and user-defined variables that monitor activities on the current hit. B. A mechanism through which one can safeguard the sensitive data of customers and the applications they use. C. A much faster means of locating matches based on submitted search criteria. D. System and user-defined variables on the captured session that are stored as part of each session.

Correct Answer: D

Question 7

A business analyst has been assigned to evaluate the behavior of customers making multiple attempts in a new registration process. Which event should be created?

A. An event that fires when the required steps are present but not in the correct sequence. B. An event that tracks failure at the registration submission. C. An event that captures the distance between the start and completion in hits. D. An event that tracks abandonment from the first step.

Correct Answer: C

Question 8

An event modeler is tasked with validating an existing hit attribute to find the exact promotion code text ?2zZz99eE? The business team has reported that the report they had configured is not showing the usage of this promotion code but they can see from other systems that users are entering the promotion code onto the website and completing purchases.
The hit attribute is configured as follows:

Which setting should be changed?

A. Search In B. Active C. Encoding D. Text Pattern

Correct Answer: A

Question 9

How many Session Attributes can users define?

A. Unlimited B. 30 C. 64 D. 24

Correct Answer: C

Question 10

A clothing retailer wants to learn about statistically significant changes in conversion rates by traffic type. What type of Top Mover would give them the data they need?

A. Ratio of Event Values with traffic applied as a dimension to the numerator and denominator B. Ratio of Event Counts with traffic applied as a dimension to the numerator and denominator C. Dimensional Top Mover using the traffic dimension D. Event count with traffic applied as a dimension

Correct Answer: B

IBM Tealeaf Customer Experience Management V8.7, Business Analysis - 000-474 Exam Practice Test