1z1-477 Exam Training Practice Tests (Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials)]

Question 1

You have received requirements to create Connect Event Data Feed exports for two different integration projects. The client wishes to create two CED feeds, both including the Sent feed.
What should you do?

A. Create the two separate exports and ensure they both have the Sent value in them. B. Go back to the team that developed the requirements and see if you can schedule the exports on different days. Responsys will allow the use of the same Sent value to be used in two different active exports if they are scheduled for different days of the week. C. Go back to the team that developed the requirements and tell them that the Sent feed can only be used in one actively scheduled Connect export job at one time. Determine if the same Sent feed can be sent to different file locations. D. Create the two separate exports and use the Sent value for one export and the SentX value for the second export.

Correct Answer: D

Question 2

Which statement is true about how you must configure a Responsys Profile list so you can begin sending Mobile SMS campaigns?

A. You can only modify profile lists used for mobile campaigns through Connect uploads. B. You can use the same Profile list for mobile campaigns that you are currently using for email campaigns. C. All the data that you need to use to personalize mobile messages must be stored as columns in the Profile list. D. You only need to define the COUNTRY_ code if you are sending SMS messages to subscribers outside of the default country setting for your account.

Correct Answer: B

Question 3

Before moving a campaign to production you need to test whether the links are working properly.
What functionality should you use in Responsys?

A. Using RPL, use the clickthrough() method to iterate through the associated link table and test that they do not retrieve 404 errors. B. You should test all links manually. C. In the Testing section of a campaign Workbook, there is a Test links button that can automate this process. D. In Program, you can use the Test tab because it will display any issues with links according to a campaign.

Correct Answer: C

Question 4

You discovered that your main competitor's employees are subscribed to receive your promotional campaigns directly to their work email addresses.
What should you do in Responsys to prevent your campaigns from being sent to the work email addresses of the competitor's employees, although this is not a complete solution?

A. Create a Non-Competitor Program using Program Designer. B. Search the list for the domain name of the competitor and select the block option for each user that is found. C. Periodically run the scrub utility and delete all email addresses from your competitor's domain. D. In the Account Admin screen, select Define email domain rules and create an audience exclusion by entering the competitor's domain name.

Correct Answer: C

Question 5

You are asked to troubleshoot a dynamic campaign that is not inserting content correctly for VIP subscribers. You learn that VIP subscribers who have spent more than $3,000 are not receiving messages with the proper promotional code associated with their status level.
The amount of money a subscriber has spent is stored in the AMT_PURCHASES attribute as number data type. The set of rules is as follows:
- Rule 1: AMT_PURCHASES Greater than 100
- Rule 2: AMT_PURCHASES Greater than 1000
- Rule 3: AMT_PURCHASES Greater than 3000
Identify the solution.

A. Responsys requires that the money data type be assigned, because it doesn't support the number data type to be used for monetary values. B. The rule set should be changed:1. Rule 1: AMT_PURCHASES Greater than or equal to
1002. Rule 2: AMT_PURCHASES Greater than or equal to 10003. Rule 3:
AMT_PURCHASES Greater than or equal to 3000 C. Responsys executes rules in sequential order, so any subscriber with more than $100 in spending will have the content inserted associated with the first rule and the rest of the rules will never be resolved. Either the order of the rules should be reversed or the conditional logic should bechanged to use different operators. D. Responsys can't execute rule sets for a dynamic region without a default conditional rule that initializes the rule set to zero. You will need to create the following rule to fix this issue:1. Default Rule 0: AMT_PURCHASES Equals 0

Correct Answer: C

Question 6

For the email campaign you are designing in EMD, the first line of the HTML creative must include the first name of the subscriber. The first name attribute is FNAME and is located in the profile list that is called CONTACTS.
Which option displays the correct RPL syntax?

A. FNAME ($CONTACTS) B. $CONTACTS.FNAME C. #FNAME. CONTACTS D. $ {CONTACTS.FNAME}

Correct Answer: D

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Question 7

What happens when you send a Responsys campaign and the ISP returns a "Hard Bounce" error to the sender?

A. A hard bounce of an email message will set the EMAIL_DELIVERABILITY_ STATUS_ field to Undeliverable and messages will no longer be sent to that address. B. A hard bounce of an email message will cause the record to be logged in to the Hard Bounced table, and you must select that list as a suppression list in future message launches to ensure that you do not send to that address again. C. A hard bounce of an email message will delete the contact record from the Profile List to ensure that messages will no longer be sent to that address. D. A hard bounce of an email message will cause the record to be flagged as Hard Bounced in an Insight Report, and you can run a list cleanse process to remove it from your list.

Correct Answer: A

Question 8

You are creating a filter with many conditions in Filter Designer.
What functionality in Responsys should you use to guarantee that your rules execute as you want?

A. Use the Enclosures feature: drag-and-drop rules in the enclosure in Filter Designer. B. Use the Parenthesis feature: drag-and-drop rules in the correct order between parenthesis in Filter Designer. C. You can only order the rules in the top-down order in which Responsys will execute them. D. Use the RPL syntax <priority> and </priority> tags and include the rules to execute first inside these tags.

Correct Answer: C

Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials - 1z1-477 Exam Practice Test