Salesforce Certified Marketing Cloud Engagement Administrator - MCE-Admn-201 Exam Practice Test

Northern Trail Outfitters uses Parameter Manager to automatically tag links, they want to include a Campaign Identifier to the links within a specific campaign message.
At which level should the utm_campaign value be configured?
Correct Answer: B
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Northern Trail Outfitters just purchased Marketing Cloud.
Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant?
Choose 3 answers
Correct Answer: A,D,E
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An email marketing manager is planning to send a promotional email to one million subscribers.
Which data structure should be used?
Correct Answer: C
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A user asks Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user profile and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer.
What should the admin do to resolve the issue so the user can send an email?
Correct Answer: C
Explanation: Only visible for TrainingDump members. You can sign-up / login (it's free).
What is Setup Assistant?
Correct Answer: B
Explanation: Only visible for TrainingDump members. You can sign-up / login (it's free).
Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user recently reported the data coming from Sales Cloud is NOT up to date.
Where should the Marketing Cloud admin begin troubleshooting?
Correct Answer: B
Explanation: Only visible for TrainingDump members. You can sign-up / login (it's free).
A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.
Which component should be discussed with the customer to allow for this use case?
Correct Answer: D
Explanation: Only visible for TrainingDump members. You can sign-up / login (it's free).
Northern Trail Outfitters has the Discover Reporting Tool.
Which two report types could help them drive mobile adoption strategy?
Choose 2 answers
Correct Answer: A,B
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